Are You Ready for Black Friday?


Share on LinkedIn

Are you ready for Black Friday? Well, I guess it’s a little late if you’re not!

And that’s the point of this post. Why do you have to “get ready?”

I have seen a bunch of articles over the last couple of weeks, as I do every year around this time, that outline tips to help retailers prepare for Black Friday, to help them offer the best service possible to their customers.

But why “get ready?” Why all the fuss for this one particular day? Why listen to all these tips to help you get through today? Why not just do it? Do you think the folks at Zappos are reading those articles about Black Friday customer service tips?

If your organization is customer-focused, and you are working to improve the customer experience every day, today is no different. Consistency in the experience is key, regardless of the time of day or the time of year.

If, over the last year(s), you’ve consistently…

  • Stuck to your brand promise
  • Hired the right people for your organization
  • Allowed employees to do the right thing
  • Built a people-centric culture
  • Learned about your customers
  • Listened to your customers
  • Measured what matters
  • and all the other principles of building a great customer experience

…then you know what to do. Every day. And Black Friday is no exception.

Excellence is a habit. -Aristotle

On the morning after Thanksgiving here in the US, a special note to you…

Thank you so much for supporting me for the last year, for reading my blog, and for sharing my posts with others. I appreciate you. Without you, there would be no need for me to write, no point to sharing my thoughts in this blog. I hope you continue to read what I write. And my promise to you is that I’ll continue to keep it fresh and write about interesting things.

Republished with author's permission from original post.

Annette Franz
Annette Franz is founder and Chief Experience Officer of CX Journey Inc. She is an internationally recognized customer experience thought leader, coach, consultant, and speaker. She has 25+ years of experience in helping companies understand their employees and customers in order to identify what makes for a great experience and what drives retention, satisfaction, and engagement. She's sharing this knowledge and experience in her first book, Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business).


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here