An Example of Product Development Being Done Right – Wolk Company


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Airbag for the elderly

Airbag for the elderly

When it comes to developing a new product, I have always been advocating that you first need to define a target market and then work hard to understand their needs (stated or otherwise) before you even go to the drawing board. This is at the heart of great product development.

I came across “Wolk Company” today and was totally taken blown away by the work that they are doing.

They have developed an air bag for the elderly to prevent damage to their hips when they fall. With more and more countries becoming home to more and more senior citizens, it is becoming critical that we are able to design and create products for their health and safety. I think that this is a great product in the making.

You can learn more about their product and their approach to product development here.

I do wish them a lot of success and many more great products in the future..

Republished with author's permission from original post.

Mukesh Gupta
I currently work for SAP as Customer advocate. In this capacity, I am responsible to ensure that the voice of the customer is being heard and play the bridge between customers and SAP. Prior to joining SAP, I have worked with different organizations serving in different functions like customer service, logistics, production planning & sales, marketing and business development functions. I was also the founder-CEO of a start-up called "Innovative Enterprises". The venture was in the retail & distribution business. I blog at


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