Alorica Takes Client Advocacy to the Next Level


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Leading Customer Engagement Provider Launches Team Focused on Customizing Solutions to Meet Client Needs; Enlists Industry Leader

IRVINE, Calif., (Jan. 18, 2018)Alorica, the world’s leading platform for all customer interactions, today introduced its newly-formed Client Advocacy group, a team within the Alorica organization designed to help clients navigate their digital transformations and fully leverage Alorica’s interaction platform to meet their specific requirements. Led by recently joined Ashish Bisaria, global head of client advocacy, the group will be 100 percent dedicated to championing client interests and priorities.

“In this era of fast-evolving customer expectations and business needs, our commitment to being more curious and looking for answers beyond the obvious for our client, has led us to the development of the Client Advocacy group,” said Greg Hopkins, chief client officer for Alorica. “To ensure we seamlessly function as an extension of our clients’ business, it was a no-brainer to tap Ashish to lead this initiative. His unique strength in operating with customer intimacy, customer experience and customer loyalty based purposeful leadership will drive how we better support our clients.”

The Client Advocacy group was recently introduced during the company’s quarterly Client Advisory Board (CAB) meeting. With a belief in the “art of the possible,” CAB is a fundamental tool used to getting to the bottom of client objectives by creating a shared roadmap that delivers results. The outcome of the meeting led to two distinctive desires by clients in which the Client Advocacy will work to resolve: speed to proficiency of an agent and agent performance variability. By identifying these goals early in the year, Alorica and its Client Advocacy group will be able to thoughtfully strategize how to meet these needs in a timely and effective manner.

“As a former client, I already know that Alorica is the best at creating insanely great customer experiences, but we know we can do more. It is imperative that we deliver value on behalf of our clients at a brisk speed, and more importantly, at scale,” said Ashish Bisaria, global head of client advocacy, Alorica. “With the right relationship and dynamic connection between the two of us, we become a powerful advocate armed with skillsets, tools and resources to anticipate client needs, and proactively tailor solutions accordingly. It is through this type of partnership that Alorica successfully positions our clients as forward-thinking brands, easily adaptable to fast-changing market conditions.

Bisaria will lead client onboarding, product marketing, innovation and event marketing teams in his new role. A global business executive having worked with mid-size to Fortune 50 companies, Bisaria has a demonstrated ability to help create and drive business strategy to executional success, leveraging innovation and customer feedback. With experience in a variety of leadership roles, Bisaria previously served as senior vice president, North America operations for FLEETCOR. 

About Alorica

At Alorica, we only do one thing — we make lives better. How? As the world’s leading platform for all customer interactions, we create insanely great experience for customers fueled by innovative technology, advanced data analytics, and CX intelligence. Utilizing insights from more than 600 million consumer interactions curated annually, Alorica is a systems integrator of choice to 25 of the Fortune 50 healthcare companies, six of the 10 largest financial institutions, four of the five largest telecommunications companies, and five of the largest retail companies. We call the OC home, headquartered in Irvine, Calif., with more than 100,000 employees in approximately 150 locations across 17 countries and 11 time zones around the globe.

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