AAA Western and Central New York Selects CDC Software’s Pivotal CRM Solution To Manage Its 880,000 Members


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CDC Software, a wholly-owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a provider of industry-specific enterprise software applications and business services, announced today that AAA Western and Central New York has selected Pivotal CRM 6.0 for its membership relationship management system (MRM) that is expected to be used by more than 650 associates at 17 locations throughout upstate New York.
AAA Western and Central New York chose Pivotal CRM 6.0 to help it sustain and increase its membership levels of nearly 880,000, market the association’s products and services to its membership base, meet its vision of standardizing core business processes across all business units and provide enterprise-wide access of member data to enhance customer service even further.

When fully implemented, Pivotal CRM is expected to provide the functional platform and service-oriented architecture (SOA) that supports AAA Western and Central New York’s relationship management, leads and opportunity management, complaint management, marketing campaign management, corporate knowledge management and enterprise reporting, as well as future MRM initiatives.

“Pivotal CRM 6.0 provides us with an innovative platform that will give all of our business units access to member information as well as standardize our core business processes across all our units,” said Tom Chestnut, president/CEO of AAA Western and Central New York. “We were looking for a system that offered advanced integration capabilities with our other systems and significant flexibility to conform to our business processes, and no other system we evaluated did that except Pivotal CRM 6.0. We also were impressed that Pivotal CRM was based on Microsoft.NET technology which provides enhanced integration with Microsoft Office, Visual Studio and Sharepoint. We feel that Pivotal CRM will allow us to take a leadership role in AAA in terms of providing enterprise access to membership information, standardizing the Club’s business processes, improving lead management and cross-selling/up-selling opportunities, and most importantly, delivering the highest level of customer service.”

“We are very pleased that AAA Western and Central New York selected Pivotal CRM 6.0 for its membership relationship management system,” said Bruce Cameron, president of CDC Software. “Forward thinking service organizations like AAA Western and Central New York are looking for strategic membership relationship management solutions to help them differentiate their services and build customer loyalty in increasingly competitive markets. We believe that Pivotal CRM is an ideal solution to help AAA improve the targeting and personalization of their membership services to further enhance client satisfaction and gain competitive advantages.”

As Upstate New York’s largest member services organization, AAA Western and Central New York provides nearly 880,000 members with travel, insurance, financial and automotive related services. Since its founding in 1900, AAA has been a leading advocate for the safety and security of all travelers. AAA can be visited at
Pivotal CRM 6.0 is a newly-designed customer relationship management (CRM) platform based on Microsoft.NET technology that provides task-based navigation, embedded Microsoft SharePoint and Office applications, easy customization, a smart client user interface, high user adoption and a low total cost of ownership.

About Pivotal CRM
Pivotal CRM helps organizations create superior customer experiences and offers rich functionality, a highly flexible application platform, a full customer relationship management application suite, and best-in-class customization abilities, all with a low total cost of ownership. The Pivotal CRM software suite includes a powerful application platform and additional capabilities in analytics, mobile CRM, partner management and marketing automation.
Designed to produce meaningful increases in revenues, margins, and customer loyalty, Pivotal CRM is used by several thousand companies around the world. For more information about Pivotal CRM, please visit

About CDC Software
CDC Software, The Customer-Driven Company™, is a provider of enterprise software applications designed to help organizations deliver a superior customer experience while increasing efficiencies and profitability. CDC Software’s product suite includes: CDC Factory (manufacturing operations management), Ross ERP (enterprise resource planning) and SCM (supply chain management), CDC Supply Chain (supply chain management, warehouse management and order management), Pivotal CRM and Saratoga CRM (customer relationship management), CDC MarketFirst (marketing automation and lead management), Respond (customer complaint and feedback management), c360 CRM add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform, Platinum HRM (human resources), and business analytics solutions.
These industry-specific solutions are used by several thousand customers worldwide within the manufacturing, financial services, health care, home building, real estate, and wholesale and retail distribution industries. The company completes its offerings with a full continuum of services that span the life cycle of technology and software applications, including implementation, project consulting, outsourced business services, application management and offshore development. For more information, please visit
About CDC Corporation

The CDC family of companies includes CDC Software focused on enterprise software applications and services, CDC Games focused on online games, and focused on portals for the greater China markets. For more information about CDC Corporation (NASDAQ: CHINA), please visit

Cautionary Note Regarding Forward-Looking Statements
This press release includes “forward-looking statements” within the meaning of the United States Private Securities Litigation Reform Act of 1995 and such forward-looking statements include statements relating to our beliefs regarding the benefits of Pivotal 6.0, our beliefs and expectations regarding the deployment of Pivotal 6.0 at AAA Western and Central New York and the benefits thereof for that customer, including improving customer services, standardizing processes and increasing visibility of membership information, our beliefs regarding the ability of Pivotal CRM 6.0 to address the needs of the market such as the ability to improve efficiencies, improve customer service, drive cost savings and competitive advantage, our beliefs regarding customer needs and preferences and the ability of the Pivotal solution to address these needs and preferences, and other statements we may make. These statements are based on management’s current expectations and are subject to risks and uncertainties and changes in circumstances. There are important factors that could cause actual results to differ materially from those anticipated in the forward looking statements including, among others: the conditions of the market; the continued ability of Pivotal CRM solutions to address industry-specific requirements of companies demand for and market acceptance of new and existing CRM solutions; development of new functionalities which would allow companies to compete more effectively and changes in the type of information required to compete in the targeted vertical markets. Further information on risks or other factors that could cause results to differ is detailed in filings or submissions with the United States Securities and Exchange Commission made by CDC Corporation in its Annual Report for the year ended December 31, 2007 on Form 20-F filed on June 30, 2008 and amended on September 15, 2008. All forward-looking statements included in this press release are based upon information available to management as of the date of the press release, and you are cautioned not to place undue reliance on any forward looking statements which speak only as of the date of this press release. The company assumes no obligation to update or alter the forward looking statements whether as a result of new information, future events or otherwise.

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