A stand up benefit. $10,000 to pimp your desk from asana


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A stand up perk

Green Goldfish #143 – Asana

asana green goldfish #143

Taken from a Mashable post on startup perks:

Sweet workspaces. Asana gives each employee $10,000 to spend on office setup. The most common choice is a sweet motorized desk that allows a person to sit or stand by just hitting a button (because we all know standup desks can save your life).

Only the first step

The workspace customization is just one step in the onboarding process at Asana. The company outlines 5 steps in a recent post. Here they are summarized:

1. Minimize Chores – they set up their desk and computer in advance and provide $10K for further customization.

2. Assign a Buddy – A co-worker with tenure gets assigned to the new developer.

3. Adding Value on Day One – new employees must ship something on Day One. It could be a tiny product improvement, or a fix to a bug or a typo—anything.

4. Meet the Team – The buddy schedules a series of learning sessions on various engineering topics over the first few weeks.

5. Starter Project – Every new hire gets the same starter project: to build a small chat application.

Today’s Lagniappe (a little something extra thrown in for good measure) – What’s Asana? Here’s a video on the company and their mission to help businesses orchestrate and push their limits:

All of the examples in this post were taken from the Green Goldfish Project. The Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, reinforce culture, increase retention and drive positive WoM. The book, “What’s Your Green Goldfish?” will be published on March 29, 2013.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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