A signature thank you that literally creates a buzz from Image Brew


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A purple goldfish that’s BUZZworthy

#941 in the Purple Goldfish Project comes from a tweet by fellow Synergy Events colleague Lauren Sujkowski @laurensuj:

synergy events tweet“Beer + Video = a great B2B lagniappe from @imagebrew via @brandflakesblog

image brew purple goldfishImage Brew is a video production outfit based in Colorado. True to their name, the folks at Image Brew have a unique way of saying ‘thanks’ to their customers. They give away some homemade craft beer in jugs after every job. Check out this video covering this signature piece of marketing lagniappe:

Today’s Lagniappe (a little something extra thrown in for good measure) – This beer commercial from Carlsberg is an instant classic:

How do you stand out in the sea of sameness like Image Brew? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your Brewski or G.L.U.E?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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