A purple goldfish from PRIMO that is salty and sweet


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#903 in the Purple Goldfish Project comes courtesy of PRIMO, a restaurant inside the JW Marriott in Orlando.

Here’s the story:

The bar at PRIMO has a fantastic salty bar snack called ‘Rosemary Almonds’. My colleague from Synergy Keith Green and I remarked to our server that we really enjoyed the almonds. Our bartender mentioned that they were the original recipe of Chef Melissa Kelly, the founder of the restaurant.

Literally the very next thing we know the bartender is handing Keith a complimentary bag of ‘Rosemary Almonds’ with the recipe attached. A salty and sweet example of marketing lagniappe.

primo rosemary almonds at JW Marriott

Today’s Lagniappe (a little something extra thrown in for good measure) – If you visit PRIMO, do yourself a favor and order the Pork Saltimbocca. Here’s a little backstory on Melissa Kelly and the original PRIMO in Rockland, Maine:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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