A Little Extra in the Bag Baby. Starbucks Gives Customer A Little Extra House on the House


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starbucks free coffee in the bag

I love Starbucks coffee. With one caveat. I love Starbucks coffee almost as much as I love free coffee. Imagine my delight when you put the two together.

When you purchase a 12 or 20 ounce bag of Starbucks coffee at the grocery store, you can bring the bag to Starbucks for a 12 ounce cup of Joe on the house. A nice little extra from the Seattle based company. Not only a nice gesture, but a smart one as well. If you are coffee drinker like myself, there is no worse feeling than waking up with an empty bag of coffee in the house.  Caffeine is an addiction and you need your fix. This offer gets you a cup of Joe and conveniently let’s you buy that next bag of ground coffee.

This was one of the earliest examples into the Purple Goldfish Project at #5 from John Miller:

My personal favorite is the free cup of brewed coffee with a pound of beans at Starbucks. Not only is it a $2 perceived value, it is instant gratification and appreciation of the brand/ product.”

Goldfish Takeaway – Think about how you can give a little something unexpected with purchase. This type of Goldfish is called, “In the Bag / Out of the Box.” A small branded act of kindness. (See related post: It includes examples from Johnny Cupcakes, Peter Millar, Perpetual Kid and Penzey’s Spices)

Today’s Lagniappe (a little something extra thrown in for good measure) – Don’t be plastic. Reduce, reuse and recycle. Here’s a fun video PSA from Surf Happens playing off Austin Powers and “It’s Not My Bag, Baby”:

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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