If you remember the fable, The House That Jack Built, then you’ll enjoy the below. The fable below shows a typical flow of how a b2b lead can become a sale through a solid marketing process and lead management strategy. Have a little fun…
This is the lead that Jack sold
This is the CRM that gave the lead that Jack sold
This is the high lead score that was assigned to a sales-ready buyer that was fed to the CRM that gave the lead that Jack sold
This is the case study that the lead clicked in an email that gave a high lead score that fed the CRM that gave the lead that Jack sold
This is the marketing automation platform that sent the case study linked in the email that gave a high lead score that fed the CRM that gave the lead that Jack sold
This is the landing page that was built in the marketing automation platform that sent the case study linked in the email that gave a high lead score that fed the CRM that gave the lead that Jack sold
This is the white paper that targeted a specific buyer persona that was downloaded from the landing page that was built in the marketing automation platform that sent the case study linked in the email that gave a high lead score that fed the CRM that gave the lead that Jack sold
This is the tweet that promoted the white paper from a blog post that was downloaded from the landing page that was built in the marketing automation platform that sent the case study linked in the email that gave a high lead score that fed the CRM that gave the lead that Jack sold
This is the organic listing on Google’s 1st page that was found during research that led to a Twitter follow and the tweet that promoted the white paper from a blog post that was downloaded from the landing page that was built in the marketing automation platform that sent the case study linked in the email that gave a high lead score that fed the CRM that gave the lead that Jack sold
This is the pay-per-click ad that the prospect clicked during initial research that lead to an organic search for the solution at a later time that lead to a Twitter follow and the tweet that promoted the white paper from a blog post that was downloaded from the landing page that was built in the marketing automation platform that sent the case study linked in the email that gave a high lead score that fed the CRM that gave the lead that Jack sold
These are the marketing, lead generation, and content strategies that lead to a search engine pay-per-click ad that the prospect clicked during initial research that lead to an organic search for the solution at a later time that lead to a Twitter follow and the tweet that promoted the white paper from a blog post that was downloaded from the landing page that was built in the marketing automation platform that sent the case study linked in the email that gave a high lead score that fed the CRM that gave the lead that Jack sold
