A 60-Day SCRM Challenge — Day 2


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Last week before I launched the 60 Day SCRM Challenge, I uploaded some prospects into Nimble CRM. These contacts were ones that I developed on my own using my usual research methods and tools. The only criteria was that they met 80% of my ideal profile for a client.

Once uploaded, I began to research each contact to see if I could find them on the social networks. For instance, I found one contact’s LinkedIn profile, and this led me to his Twitter page. I’m now following him and can see his tweets directly in his profile.

This gives me the opportunity to listen in on his “social stream” as Nimble calls it, and find out what he believes is important.

I will say it’s a manual process to hunt down the social networks of each contact. So I would suggest to Nimble, since this is a private beta, that when you add a new contact, Nimble searches the social networks and delivers results you can choose.

And while it’s nice to add your own social networks to your profile, I’m not sure I’m sold on seeing all these feeds as they have almost no connection to my prospects. If they were customers I could see the benefit, but the integration of social media into CRM has the greatest value when it is attached to a contact, not your own profile.

I would also like to see tight integration with my Facebook page. If a visitor to my page signs up, I’d like that information to be fed right into Nimble as a new lead.

Republished with author's permission from original post.

Brian Berlin
Brian Berlin is founder and President of Straightline Strategies, Inc., a management consulting firm focused on helping its clients cover gaps in their go-to-market plans.


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