9 Tips for Exceptional Customer Retention


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Customer Retention

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When commencing a new business, getting those first few clients can be a liberating experience. Furthermore, all companies strive to attract new customers as well as a new business. However, they tend to overlook customer retention, which is a significant core strength of any business.

Furthermore, when thinking of techniques to bring back old customers, several business owners get confused since they aren’t sure of what to do. Luckily, there are numerous ways to show your clients that you appreciate them.

Some tips for customer retention are:

1. Celestial customer service

Customer service is of the essence in customer retention, though it’s given, in the end, it’s a significant determining factor for the success of your business. For instance, if there is a mistake in a client’s order, don’t just fix it and apologize, further, give them a discount or a gift for the trouble caused.

Also, make them to personally receive a call from the owner apologizing as well as informing them that it’s not your company’s usual way of operation.

2. Offer gifts

Showing appreciation to loyal clients is vital for any business. Although gifts may be small, they go a long way in retaining customers. Giving free gifts and exclusive offers is a sure way of telling your clients that you value doing business with them. Also, they make them feel special and most likely want to come back.

3. Easy payment methods

Customers find it easier to shop online from your store if you offer a variety of payment methods. Besides, if you allow only one payment method, then you lose many clients since not all of them can shop using that particular mode of payment.

Thus, by providing alternative payment options, you automatically boost your chances of getting more clients for the Volvo heavy duty trucks.

4. Newsletters and mailing lists

Very few companies understand about providing value to clients. This means, giving first and receiving later. Providing value can be a simple act of offering a free email newsletter that other firms would have charged for. This makes you stand out.

Therefore, let your clients know that they will be among the first people to access specific products, or will be granted some special privileges. Consequently, ensure you take time to come up with presentable newsletters and if possible have them designed by a professional web designer.

5. Pay attention to complaints/compliments

Customers feel wanted when they are listened to as they express their complaints. Also, use the claims to come up with new ways of enhancing your products or services. Additionally, use compliments to reinforce what your business does right.

6. Memorable services

Clients will become fans of your business as they remember an extraordinary thing you did for them. For instance, when a customer has an issue with something they purchased, and require it fixed. They get satisfied if you make it easy for them to have their problem solved.

7. Use social media wisely

With advances in technology, social media platforms are becoming more popular. Furthermore, various individuals are staying connected, thanks to social media sites.

So, you can promote your brand tactfully on this massive platform. If you can use it in a proper way, then staying connected with clients and interacting will become smooth and more efficient.

Additionally, using such connections together with easy integration of sharable things, your brand becomes famous. Thus, this is undoubtedly an impressive way to augment conversion rates.

8. Services with a smile

Always remember that the customer is always right. Therefore, in situations where a client is troubled and tends to seek attention through emotional outbursts, keep calm and find ways to take control of the situation by satisfying the client with a smile.  This has a positive impact since it reflects well on your business and in the end, retains the client.

9. Get ideas from clients

There is no straightforward way of maintaining clients than asking them what they seek from your business as well as how they want it given to them. By doing so, you get detailed responses and even save you the trouble of spending on costly market research.

Also, consider conducting focus groups with your clients; this grants you the chance to tap into your clients’ needs and makes it easier to retain them.

Hassan Mansoor
Hassan Mansoor is the Founder and Director at Technical Minds Web. After completing Masters in Business Administration, he established a small digital marketing agency with the primary focus to help the small business owners to grow their online businesses. Being a small entrepreneur, he has learned from project management, and day to day staff management and staff productivity. He's a regular contributor on Business.com.


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