6 Digital Marketing Infographics: SoLoMo, Email, and More


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With the digital marketing landscape undergoing rapid change, marketers need to stay on top of the current trends to achieve the greatest results. To help, we’ve compiled 6 digital marketing infographics that offer practical advice and best practices around topics such as the SoLoMo customer, email marketing, SEO strategies and more.

SoLoMo: A Profile of the Connected Customer

Parature’s infographic offers a brief look into the world and makeup of typical SoLoMo (Social, Local, Mobile) consumers, including what devices they shop with, what they expect from marketers, and what businesses are offering to this emerging demographic. What’s particularly interesting is the stat showing that SoLoMo customers participate in 63 percent more transactions, have 33 percent more repeat visits, and spend 3.5 times more annually than traditional shoppers. Talk about a valuable audience!

SoMoLoInfographic 6 Digital Marketing Infographics: SoLoMo, Email, and More


The Road to Rendering

Looking for a guide to help deliver complete, professional looking emails to your customers? This Litmus infographic shares some step-by-step factors that play into your email’s journey into the subscriber’s inbox.

Litmus Road To Rendering Infographic 940x2619 6 Digital Marketing Infographics: SoLoMo, Email, and More

The Offer They Can’t Refuse

For email marketing to be successful, there needs to be a clearly defined call-to-action. This infographic offers some do’s and don’t’s when it comes to designing your message to optimize response rates for your offers

litmus creating calls to action 940x2797 6 Digital Marketing Infographics: SoLoMo, Email, and More

How Do Colors Affect Purchase?

Retailers participate in a highly competitive market where every marketing decision makes a difference. Visual cues are arguably one of the most important factors; this infographic shows how colors affect shoppers’ buying and browsing decisions.

color purchases lrg 6 Digital Marketing Infographics: SoLoMo, Email, and More

Bounce Rate Demystified

This infographic offers a visual representation of how industries can vary in average bounce rate. It also provides some tips on how you can move the needle in the right direction on your website’s pages.

bounce rate lrg 6 Digital Marketing Infographics: SoLoMo, Email, and More


SEO Periodic Table
This infographic puts an interesting twist on SEO, creating a table of elements to help you achieve success with ranking your site for search engines.

SearchEngineLand Periodic Table of SEO large 6 Digital Marketing Infographics: SoLoMo, Email, and More

Digital marketing will continue to play a large role in marketing across industries as new technologies and channels emerge. Recognizing trends in usage and demographics, as well as understanding some fundamentals of marketing through digital channels, could provide huge results for campaigns. For marketers looking for success as digital expands, capitalizing on available information and analytics to deliver optimal messages and campaigns will be vital.

Republished with author's permission from original post.

Ed Hadley
Ed Hadley is a B2B marketer with a decade of high tech experience. He is currently Senior Marketing Manager at Neolane, where he spearheads the conversational marketing technology provider's content creation efforts. Previously, Ed held marketing positions with Netage Solutions and PAN Communications.


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