5×4 tips in fewer than 140 characters each


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Here are five sets of four tips each in Twitter length . Simply putting one or two into action could have a big impact on your sales and customer experience.

Four ways to improve your personal productivity:

1. Commit to delegating at least one to two things a day.

2. Finish whatever you have to get done as soon as possible. Now you’re ready for whatever else comes your way.

3. Ask yourself before doing something, “Is this the best use of my time? Should I be doing this, or can or should someone else take care of it?”

4. Pick up the phone and call people. It’s often faster than ten emails back and forth.

Four tips to sell more today:

1. Stop asking customers, “Will there be anything else?” When you change this you’ll change your sales results.

2. Get the product in the customer’s hands or on them. The likelihood to purchase goes up exponentially, even more if they look in the mirror.

3. Don’t add-on. Great service is showing and selling additional products until the customer says she’s done.

4. Call four good customers you haven’t seen in a few months. Invite them in to see something new that might interest them.  Do it today, everyday.

Four ways to be a better leader:

1. Never miss the chance to say thank you or praise an employee. Both fuel the soul.

2. Tell your staff what you need and expect from them. As simple as it sounds, many leaders don’t do this.

3. Never, ever, miss a chance to demonstrate what you expect of your staff.

4. Help every employee be better. Not just the underperformer or newbie.

Four actions you really should be taking:

1. Sending thank you cards. It is by far the most effective and underutilized marketing tool there is. Gratitude connects with people.

2. Track everything that is important to your business. If you don’t, chances are those things won’t happen as needed.

3. Capturing customer contact information is definitely one thing you want to measure and track. Goal should be 75% or higher.

4. Be able to identify one or two ways you coached your staff to deliver an even better and more productive customer experience.

Four things to ask the sales reps that call on your store:

1. Ask them to share two to three things they think your store/staff does well, and two to three they think you can do better.

2. Ask them to demonstrate for the staff (with real customers) how to sell their products. The good ones will teach a lot this way.

3. Ask them to schedule their visit. This allows you to be prepared to give them your full attention. 

4. Ask them to monetize any investment. It’s easy to tell you to buy a rack or display, but I want to hear the financial reasons.

Have a great week! (Said in only 18 characters.) Also, join me on Twitter each day at www.twitter.com/dougfleener

Did you know that I offer retailers an intensive one-day store visit? As a result of our spending the day together you’ll have an extensive number of ideas and strategies to grow your sales, staff, and improve your merchandising, marketing, and productivity. Reply to this email to discuss having me visit your store.

Republished with author's permission from original post.

Doug Fleener
As the former director of retail for Bose Corporation and an independent retailer himself, Doug has the unique experience and ability to help companies of all sizes. Doug is a retail and customer experience consultant, keynote speaker and a recognized expert worldwide.


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