5 Ways to Market Your Manufacturing Company on Social Media


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Twitter, Facebook, LinkedIn, Pinterest…it’s no secret that social media has exploded and become a key component for business success. In fact, developing a social media strategy has become as important to organizations as developing a sales strategy. Despite this, many companies still don’t believe they are capable of creating successful social campaigns. This is especially the case in traditionally “boring” industries, such as manufacturing.

Yes, it’s true; a company that manufactures steel piping isn’t necessarily as glamorous as an Apple or Warby Parker. However, this doesn’t mean as a manufacturer you can’t benefit from a well thought out social media plan.

Just like how social media can help improve your distribution strategy, leveraging social media for a manufacturing company can benefit you by building connections with current or potential customers, accessing expertise, collecting business intelligence and new product ideas, and more.

With that in mind, here are five things manufacturers can do to leverage the power of social media.

Events, Conferences, Tradeshows
Manufacturing companies often mention they have nothing to talk about on social media. But this couldn’t be further from the truth. You’re likely attending conferences, trade shows or other events. Talk about these events on Twitter, Facebook, LinkedIn or other social channels. Typically, these events are large and others will also be talking about them in the social sphere. Get in on the conversation and share your knowledge about what you learned from the attending the event.

Community Involvement
Similar to the above point, talk about your involvement in the community or the charities you support. Most companies these days contribute in one form or another to at least one charity. Promote and recognize the contributions you make as well as the good work the charity does within the community. Mention specific contributions an employee or team within your organization made. This is good for the charity or organization you work with, but also good for you.

Talk about pain points
Become a resource for your customers and prospects by publishing content that relates to their needs and problems. By addressing their pains, you will show not only your prospects, but also your industry that you understand industry issues and are a go to source for solving their problems. Done effectively, this can convert prospects into customers.

Customer support
Manufacturers typically spend a lot of time on customer service. Social media can be used as an excellent channel to listen to customers’ comments and concerns and respond in a timely fashion. This also creates a sense of transparency for your company.

Taking part in industry speak
Take to social media to talk about an event you’re attending or a product you’re producing. This will give your company a human side and grow your credibility and trust in the eyes of prospects.

And there you have it, five ways your manufacturing company can take advantage of social media.

Lee House
Lee is Vice President at I.B.I.S.. He has an extensive background in Enterprise Resource Planning and Customer Relationship Management and his working experience includes, Vantive, PeopleSoft, Microsoft Corporation, Epiphany and Marcam. Lee is a graduate of Georgia Tech and is a Native of Atlanta. He enjoys outdoor activities, spending time with his family and cheering for Georgia Tech.


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