5 Signs Zombies Are In Your Marketing Department


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Creative Commons by Abode of Chaos

With Halloween right around corner and before the zombies break down our doors, we wanted to get this urgent message out to all our Marketing comrades. There are already zombies among us and there’s not much time left before the full-blown zombie apocalypse. Here’s how to tell if they’ve already infiltrated your Marketing and Sales organization…

1. They insist on wearing the same ripped, stained “hip” clothing every day.

2. You get a glossy, empty stare when you talk to them about revenue.

3. When you ask them about the latest campaign numbers, they mumble and groan incessantly.

4. They avoid sales people (zombies are attracted to brains).

5. But you realize they’re actually not repeating, “brains… brains…” – they’re really saying “branding… branding…” instead of “qualified leads… qualifed leads…”

Happy Halloween!

Republished with author's permission from original post.

Joseph Zuccaro
Joe Zuccaro has over 25 years of experience in Marketing and Sales with B2B product and service companies, including pre- and post-IPO technology companies. He is a solid believer in measuring Marketing and the need to relentlessly make Marketing provide calculable value to Sales and Management. Joe is the Founder and President of Allinio LLC, a Marketing Automation professional services firm helping organizations plan and implement web-based technologies to better gather, store, analyze, share, and act upon data that maximizes marketing ROI and drives higher revenue.


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