5 Marketing Technology stories you might have missed 9-29-12


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Marketing Technology Stories you might have missed

MT5 Edition: #55 We’ve thoroughly enjoyed our family trip to DC. A nice side benefit to home-schooling is you can plan vacations for when everyone else is in school. We enjoyed visiting all the sites without having to stand in any lines. But, I still had time to curate my top 5 stories for the week…

Stories This Week: Ideation vs. Execution, Marketing needs a new metric, Facebook teams up with Dropbox, email marketing strategies and ePublishing.

1. The Truth About Being “Done” Versus Being “Perfect”

[FastCompany] “Done is better than perfect” is not about coming up with ideas; it’s about believing in them. And having an attitude that compels you to run with the idea before it’s too late.

My Take: This article uses examples like Instagram to express the notion that execution is as important, if not more important, than ideation. Anyone can have an idea, but having the courage to fully commit to bringing the idea to life is the hard part.

2. Twitter mulls a replacement for follower counts

[VentureBeat] “The dream metric is how many people saw your tweet.”

My Take: Twitter is not alone in trying to develop a better metric for measuring eyeballs. Marketers are interested in developing “Viewable Impressions.”

3. Dropbox teams up with Facebook to let folks share stuff within Groups


Dropbox and Facebook integration

Dropbox and Facebook integration

My Take: If you managed a Facebook group undoubtably you’ve wished you could share a document with no easy way to do so. Kudos for Facebook for partnering with an existing solution rather than trying to develop yet another file sharing solution.

4. Email Marketing: 6 tactics on combining content and email strategies

[MarketingSherpa] This article offers six tactics from Chris Baggott, Chairman, Compendium, and co-founder, ExactTarget. Read on for tips on content marketing and how it intersects with email, including mining customers for content, why the blog should be the content “hub,” repurposing content, and even how to mine outgoing email from Sales and customer service reps for effective, and reusable, content.

My Take: I love the idea of mining outgoing email for customer tips and curating those into blog posts.

5. Epublishing Offers Brighter Future for Magazines and Newspapers

[eMarketer] Rising adoption of tablets, smartphones and ereaders point to a favorable business climate for publishers of digital newspapers and magazines, as well as for other stakeholders in the publishing industry.

My Take: I find the digital magazine experience lacking as compared to the analog print version. Sure there are nice digital features like: video, updated information, communities, etc., but none of the promises deliver enough value to best the readability of a paper magazine. Still there’s plenty of room for innovation in this market and much of that will be driven by the rise of tablet devices.

Republished with author's permission from original post.

John Refford
Natixis Global Asset Management
John Refford is a Financial Service professional with 17 years experience including 13 years management experience. John writes about Marketing Technology at his personal blog refford.com and at his personal twitter account @iamreff. His writings reflect his own opinions and not those of his employer.


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