5 Marketing Technology stories you might have missed 6-2-12


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Marketing Technology Stories you might have missed

MT5 Edition: #40

Stories This Week: Beating A/B testing, digital is more influential than direct sales, Internet 2012 Report, Evernote’s “Hello”, Foursquare app updating soon

1. 20 Lines of Code That Beat A/B Testing Every Time

[SteveHanov] This programmer has developed a simple system of determining which items are most popular – without manual intervention.

My Take: This seems like one of those little ideas that will expand quickly and quietly. I wouldn’t be surprised to see it show up in commercial Marketing Automation software.

Most Important B2B Touchpoint

Most Important B2B Touchpoint

2. B2B Marketers: Your Targets Are Mobile

[eMarketer] Smart phones have effectively saturated the professional B2B consumers market. Most importantly, these customers now view your digital properties as most important to their purchase decision.

My Take: I’ve covered this before, but if you’ve missed it, your digital footprint is your most important channel. Is your mobile strategy the best in your industry?

3. Mary Meeker’s Internet 2012 Report

Meeker’s annual report is one of the most influential. This seems like a long report but it’s a quick flip through. If you only have a few moments jump to page 33 for an interesting “Now vs. Then” segment.

My Take: Here are some of my favorite stats from the research:

  • Impressive 29% of USA Adults Own Tablet / eReader; Up from 2% Less Than Three Years Ago
  • Mobile Monetization Growing Rapidly (71% Apps, 29% Ads) –
  • Mobile Monetization has More Going for It than Early Desktop Monetization Had
  • Untapped areas available for innovation: TV, Car, Body

4. Evernote Releases “Hello”

My Take: I love Evernote. I also can’t remember anyone’s names or the context in which I met them. I’m hoping “Hello” solves my personal CRM problem. It could replace my “I’m with blog“!

5. Foursquare Teases Next Version Of Their App

[AboutFoursquare] Foursquare is starting to share snippets of their app in advance of a rumored update this month.

My Take: The hints point toward what @Dens said, “Foursquare is focusing on: Discovery”. They are moving past, but not away from, the check-in. What I’m wondering is, what happened to Foursquare’s Ping? If Foursquare is focusing on discovery, wouldn’t real-time connections be a part of that?

Republished with author's permission from original post.

John Refford
Natixis Global Asset Management
John Refford is a Financial Service professional with 17 years experience including 13 years management experience. John writes about Marketing Technology at his personal blog refford.com and at his personal twitter account @iamreff. His writings reflect his own opinions and not those of his employer.


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