5 Marketing Technology stories you might have missed 5-26-12


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Marketing Technology Stories you might have missed

MT5 Edition: #39

Stories This Week: Facebook advertising problems, the death of Moore’s Law, Axis – Yahoo’s browser, vendor strategies for Marketing Technology, Google’s Webmaster Academy and a BONUS on getting started with SEO

1. Is There a Problem with Facebook Advertising?


Interesting stat:

83% of Facebook users say they rarely or never click on Facebook ads or sponsored content.

My Take: Yes. I feel like I never see Facebook ads (thank you AdBlock Chrome browser extension) and if I do see them I NEVER CLICK ON ADs. I just don’t believe Facebook is worth $85B.

2. The Collapse of Moore’s Law: Physicist Says It’s Already Happening


3. Yahoo Launches a Browser (yes Yahoo)

[VentureBeat] Yahoo’s Axis browser works the way a search engine ought to work. It does away with the search engine results page (SERP) and presents thumbnail images of sites in an updated user interface.

My Take: “It doesn’t have a results page?!?” That was my first reaction. I didn’t read up on Axis before trying it out, I wanted to experience the browser without any preconceptions and at first I was a bit thrown without a SERP. After using it a bit, it’s an elegant browser, but it won’t become my go to browser. It seems fine for finding simple answers to straightforward questions but less functional when it comes to searching for more obscure things like error codes. Ultimately, I think the big story is how this user interface will disrupt Google search and Bing. Google will protect their search ad revenue so expect a competitive response this year.

Try out Axis here: http://axis.yahoo.com/

suite platform portfolio

suite platform portfolio

4. Marketing Technology: Suite, Platform, or Portfolio?

[ChiefMarketingTechnologist] Scott Brinker breaks down three vendor approaches to solving marketing technology challenges.

My Take: I’ll simply say that if you’re interested in this space and you’re not following Scott you’re missing out. He has a great way of “making sense out of it all.”

5. Google Launches Webmaster academy

[Google] Google released an all in one site to help promote you, your content and your business.

My Take: *sheepishly* Haven’t tried it yet, but I like the sound of it!

BONUS: What You Need to Know about SEO

[TheDailyMuse] Three steps:

1. Choose if your Site is “Long Tail” or “Head”

2. Organize Your Content Using Bread Crumb Navigation

3. Optimize Your Page Titles

My Take: SEO is such a deep and confusing topic. This is a great post on how to get started.

Republished with author's permission from original post.

John Refford
Natixis Global Asset Management
John Refford is a Financial Service professional with 17 years experience including 13 years management experience. John writes about Marketing Technology at his personal blog refford.com and at his personal twitter account @iamreff. His writings reflect his own opinions and not those of his employer.


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