5 Marketing Technology stories you might have missed 10-27-12


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5 Marketing Technology Stories you might have missed

Let’s call it the not-talking-about-Apple-because-there-is-no-way-you-missed-that-news-edition. That’s a crisp and pithy subtitle – yes?

This weeks starts Movember, a $5 donation is a great way to say thanks for laying down this awesome content each week – donate here.

MT5 Edition: #59

Stories This Week: Future of TV & video advertising, the importance of social entrepreneur, biggest sites of social publishing, Microsoft launches a tablet, B2B Content Marketing

1. Where Are TV and Video Advertising Headed? My 10 Bets for 2020

[AdAge] Dave Morgan places bets on where video advertising is going.

My Take: I’m disappointed that program bundling is predicted to be a primary delivery mechanism for program packaging. Everyone wants a-la-carte pricing and I’lll be surprised if someone doesn’t figure out a way to give customers what they want. Also, there weren’t any predictions on the impact of a second screen on TV advertising and honestly, connecting the TV to the tablet at a fundamental level is going to drive commerce. Imagine when you can purchase the jeans the actor is wearing or even bet on whether or not the kicker will make the field goal. Maybe those innovations will occur beyond 2020.

2. Social Intrapreneurs Are Just As Important As Entrepreneurs

[FastCo] Working to create change inside a company–or being a “systempreneur” working to change an entire system–can be just as valuable to society and the economy as charting your own course.

Theory and Reality of How To Tackle Problems

Theory and Reality of How To Tackle Problems

My Take: This outlines three types of corporate entrepreneurs:

  1. Intrapreneurs – change agents working to develop entrepreneurial solutions from inside
  2. Social intrapreneur – someone who works to develop and promote practical solutions to social or environmental challenges
  3. System intrapreneur – focus on mobilizing resources to tackle challenges and search for innovative new solutions
How many projects are actually developed to rationalize a predetermined solution? The image above really resonated with me.

3. The Biggest Sites In Social Publishing

[BuzzFeed] Newswhip has compiled a list of its “social monster” websites — the sites that are killing it on Facebook. And the mix might surprise you.

My Take: This list is a useful starting point for understanding what web presentation and content styles drive social engagement. Want to know how to get more engaged with your audience? Check out what these websites are doing.

Sites That Drive Facebook Interactions

Sites That Drive Facebook Interactions

4. Microsoft goes Apple With Surface

[arstechnica] Big week for Microsoft. It announced its new operating system, Windows 8, and its first tablet named Surface.

My Take: Early reports on both the new OS and tablet are mixed, but what’s going to hurt Microsoft is it’s image. I heard an IT wonk on NPR talking about how much of a change Windows 8 will be for Windows users (it has a very different interface) and that struck me. Windows 8 will take some getting used to but people tend view these changes to Microsoft as challenges rather a reason to get excited about the new features. Can you imagine Apple users getting flummoxed over design changes? Apple fans celebrate updates!

Microsoft needs these new releases to put them back on a path to technical relevance again. The products are fine, but it may be too little, too late.

5. 2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

My Take: If you’re a B2B Marketer this report is quite informative you should check it out.

B2B Content Marketing Usage

B2B Content Marketing Usage

Republished with author's permission from original post.

John Refford
Natixis Global Asset Management
John Refford is a Financial Service professional with 17 years experience including 13 years management experience. John writes about Marketing Technology at his personal blog refford.com and at his personal twitter account @iamreff. His writings reflect his own opinions and not those of his employer.


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