Check out this video of Kenny Brooks, Wonder Cleaner salesperson. It’s funny & filled with good lessons — even for those of us selling into the corporate market.
Here are a just a few of the many lessons we can take from it:
- He disarms his prospects immediately by saying, “I’m going to be quick.” Even crazy-busy people will give you a few seconds if you start this way.
- Humor is incredibly engaging, especially the self-deprecatory kind.
- He uses reference selling throughout by mentioning the neighbors, their reactions and what they bought.
- He’s alert for opportunities. He notices two issues (concrete stain & dull door knocker) and shows them how to improve their current situation.
- He’s not afraid to suggest the logical next step — that they buy his product.
How about you? What takeaways can you share from watching this video?
