5 Tips for Building Relationships with Clients as a Real Estate Agent


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As a real estate agent, you’re only as good as your clients believe you are. You rely on the excellent testimonials of satisfied clients to help you expand your business. Clients who feel as though you went above and beyond will send you business via word of mouth. Your service skills are of the utmost importance, and building better relationships will help establish your name as a real estate authority in the community that you serve. So how do you build great relationships with clients? Here are five tips you help get you started.

1. Brush Up on Your Education

As the real estate climate shifts, so will the expectations of your clients. If it’s been a while since you’ve gone to school, it may be worth giving your skills and knowledge an update by studying some real estate courses. The last thing you want to do is use outdated methods to serve new clients. They deserve the best the industry has to offer them, and it’s your job to present that to them. You may even be able to take some of these courses online, so you won’t have to take any time off work.

2. Communicate as Often as Possible

The sale of a home isn’t as quick as the sale of a car. There won’t be new developments every day, but that doesn’t mean you shouldn’t touch base with your clients. You could be doing a lot of work behind the scenes, but they won’t know that unless you explain it to them in terms they can understand. Great relationships heavily depend on regular communication, and your clients deserve to have you available whenever they’d like to discuss something.

3. Honesty is the Best Policy

Once you’ve made a promise to your clients, you are entirely obligated to fulfill it. But sometimes, circumstances change that affect your ability to go about fulfilling a promise. When these situations arise, be forthcoming with your clients and determine other ways to accomplish the same goal. Be as transparent as you can, and don’t make bold claims if you know they’re impossible to follow through with. We all work hard, but nobody is expected to be a miracle worker.

4. Provide Resources to Your Clients

Providing resources to your clients demonstrates your worth as a real estate agent. One of the easiest ways to supply your clients with resources is by maintaining a helpful blog. Publish content about the real estate industry, trends in the housing market, and helpful tips you’ve picked up over the years. Another benefit to having a blog is that it can help improve your visibility in search engines, which can draw in new clients looking for the perfect real estate agent.

5. Show Your Clients How Thankful You Are

Hopefully, you’ll be able to work with a client again when they need services in the future. The best way to create a lasting impression is to close things off on a positive note. Show your clients how thankful you are. This can be done with an email, a thank you note, or a phone call. If you’re feeling especially ambitious, give your clients a housewarming gift that shows you were paying attention. Perhaps your client mentioned a love of a particular plant that you can give them for their new home.

Real estate is a very competitive industry, and one of the best ways to be competitive is to prioritize the care of your clients. It’s not enough to get the job done – you need to demonstrate a genuine care and attentiveness to the clients who depend on you to sell what is likely to be the most valuable asset they own.


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