5 Steps to Use Instagram as a Customer Engaging Factor


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The photography giant, the social media network everybody casually talks about between chit-chat. Instagram, now part of the Facebook Corporation, is the world’s most acknowledged photo sharing application and a place where over 700 million active users share tiny details of their personal lives each month.


Photo courtesy of Pixabay

For some people, this works mostly as a way of breaching our personal security since you are sharing aspects like photos of your family, your home, your car, your routine, etc. to strangers. For others, like businesses, Instagram is the leading marketplace to target if your aim is to keep a steady growth among your competitors.

Is there an easy way to say Instagram can be the deciding factor for furthering your brand’s customer engaging ratio? Let’s analyse these five steps!

1. Don’t just write walls of text

Instagram users seek action. They want to scroll through content and find interesting things that can inspire them to do other things. Well, if you consider the best shot you can take is to write huge walls of text filled with hashtags for calling your potential customer’s attention, then maybe it’s time to switch to Tumblr.

There’s a golden rule for working with Instagram:

  • Eye-Catching Photos
  • Precise, relevant, hashtags
  • A brief but inspiring text

These three elements certainly guarantee your path to success with the photography media giant!


Photo courtesy of Pixabay

2. Use Call-to-Actions

The well-known CTAs are more than just a marketing medium; they have become a necessity for most brands to get the ball moving. Instead of buttons, like what we can see along websites, Instagram CTAs are subtle.

Examples of Instagram’s CTAs:

  • “Double-tap the option you like the most” (that doesn’t work for Instagram, by double tapping you are not selecting an option but liking a photograph – smart move!)
  • “More information right here” – Add a link next to the CTA
  • “Check it out!” – Add a link next to the CTA

As you can see, they not only prove to be useful for link baiting but also for growing your presence in the network itself.

3. The Value of the Content Uploaded

Like we stated above, there are encountered opinions over the value of Instagram for society in general; however, we cannot deny the vast amount of talent we can see if we decide to explore the top rated users: those who have millions of followers and tons of publications (which, by the way, they don’t happen to be actors or football players). They are just professional photographers – and sometimes hobbyists – who found in Instagram a way to create a digital portfolio available for the world.


Photo courtesy of Fancycrave

There is no surprise, then, to find useful tools all over the internet to help us to upload content, like Buffer or Repost apps, but also Instagram video downloader services for storing those pieces of work that surely made an impact in our lives.

4. If You Want Action to Build in Your Account, Talk to Outsiders

Interacting with users along this network is crucial to secure business growth, yet one of the most neglected measures to perform.

Companies tend to believe that just because their reputation precedes them, users will surely follow every single post you add. Wrong! This equation ONLY works for leading global brands like Mercedes-Benz, Red Bull, Nikon, Canon, NatGeo, etc. And even with a more than proven reputation, they don’t neglect the importance of the content they add.

5. Instagram Contests

Contests or Giveaways are the best methods to acquire a large pool of audience within minutes. Giving something as spectacular as a laptop, a DSLR camera, can attract thousands of users if a proper marketing campaign was built:

  • Users need to repost your publication and like it as well
  • Users need to follow your account
  • Those who tag friends or share images with your brand’s hashtag have higher chances of winning the prize.

These three rules ought to be applied if your aim is to maximise your chances of catching a current number of users all over the platform.


Photo courtesy of Unsplash

As you can see, there are many courses of action we can explore today to grant our success in Instagram’s Social Media Marketing. With consistency and effort, these desired results can become a possibility in a relatively short time-span. However, don’t expect miracles: like a plant you need to water to keep its health, Instagram needs to be nourished with variated activity, from posts to likes and comments.

Vikas Agrawal
Vikas Agrawal is a start-up Investor and co-founder of the Infographic design agency Infobrandz.com, He is a highly influential research analyst and strategic marketing consultant.Vikas advises and plans the visual marketing campaigns of Medium to Large companies. Vikas has worked globally across multiple industries including retail, financial services, logistics, manufacturing, telecoms and pharmaceuticals deploying effective strategic marketing plans and methodologies. A renowned blogger on the subject of Technology, Marketing and Entrepreneurship.


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