So have you optimized your business for voice search yet? If not, you might be missing out money on your table. In recent times, voice search has come to dominate the way people look for information online.
And why wouldn’t it? It has made online searches so simple and convenient. Instead of typing your query in the search engines, you can now simply speak into your device and ask it to find the information you want.
According to reports, 45 million people use voice assistants every single day. However, people are not only using it to look for information but to discover brands and buy products online too. Voice shopping is expected to see a major boost in the times to come. According to reports, it is set to jump to $40 billion in 2022, up from $2 billion today.
So imagine the amount of money you could lose by not optimizing your business for voice search and voice shopping. In order to stop that from happening, we have brought to you a few important tips that will help you optimize your business for voice search.
Let’s check what they are.
1. Use Long-tail Keywords
When people use voice search to look for a piece of information, they usually use a conversational tone and use a long string of texts instead of just a few random keywords. For example, if you’re typing your query in a search engine, you may simply type ‘website design.’ But when you use voice search for the same process, you might simply ask, ‘Hey Google, how do I design my website to make it look professional?’.
So it makes more sense to optimize your website for much longer queries instead of shorter ones. One way of doing that is to use long-tail keywords. Such keywords are very specific and are more targeted. So by using them in your marketing strategy, you can easily boost your chances of appearing in voice search.
2. Optimize your Business for Local Search
Another important tip to consider when optimizing your business for voice search is to optimize your business for local search queries.
Most voice search queries consist of the phrase ‘near me’. That’s because most users do a local search with the intent of visiting the store. This can be for a grocery store, a restaurant, hotel, movie hall, etc. But in doing so, they are also looking for the timings of these places, their contact details, ratings, and reviews, etc.
So by optimizing your business for such queries, you can easily make it appear in people’s voice search results.
Adding your location, timings, contact information, parking availability, and other such relevant information in your website’s homepage and creating more local content for your blogs can help you optimize your business for local search. This, in turn, will make you pop in the voice search that comes with the ‘near me’ phrase.
3. Get Listed
Have you listed your business in Google My Business? If not, you should do it now. Getting your business listed in a local search can be helpful in several ways. It helps you maximize your online presence and improve your SEO.
As a result, your business will get maximum exposure, and more people will learn about it. This will drive more traffic and boost engagement on your site. Google loves sites with more engagement and prefers to present them in the search queries of people.
4. Think About the Search Intent
The next important point to remember when optimizing your business for voice search is to consider the search intent of your users. When people make a Google search, they may not really want to buy it.
But people who use voice search look for products or services with the intent of making a purchase. According to Google, voice searches are 30 times more likely to be action queries.
So do some research to understand the search intent of your users. That way it will become easier for you to create content for your site that directly answers those searchers’ queries. As a result, appearing in people’s voice searches will become a lot easier.
5. Use Conversational Tone in Content
As mentioned above, voice searches are mostly done in the manner of a conversation. People use full sentences to ask a query to the search engine when they are using the voice search. So when creating your content, make sure to keep the style of writing in a conversational manner. This will increase the possibility of your business appearing in the voice search result.
So these are some of the easy ways to optimize your content for voice search. So use them to your advantage to maximize your profit. Meanwhile, if you have leveraged any other ways of doing it, do let us know in the comments below.