4 Reasons Why Wearable Computers Are OVERHYPED


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Iron Man Toon

Ultimate Wearable Computer

I’m Sorry

If you follow me on twitter or instagram you’ll see I share a lot of information pertaining to wearable computers. Specifically the Pebble watch and Google Glass – the first commercially popular examples of wearable computers. I’m here to tell you that I’m sorry for distracting you with this hype – I can’t help myself – I love this stuff.

But, if I’ve given you the sense that this wearable computers chat is important, well for the vast majority of you – it’s not. There are four main challenges to broader adoption of wearable computers: interoperability, stigma, etiquette and privacy.

Don’t Believe The Hype

Forbes, Wall Street Journal and NASDAQ all have stories hyping the technologies.

You may be familiar with Gartners Hype Cycle. Wearable Computers is in the Peak of Inflated Expectations and over the next six months will head into The Trough of Disillusionment – where everyone says “Glass is Dead.” This post focuses on why wearable computers are going to head, quickly, downhill.

Four Factors Stunting The Growth In Wearable Computers

1. Interoperability

I use different apps for different exercise activities: Lose It, Strava, Runkeeper and Everytrail. It seems like a lot of apps, but they all do specific things that I like. What dont’ they do? Share information. Wouldn’t it be nice to have all of these devices and apps sharing information in a manner that is useful for the user? Instead we have API (Application Programming Interface) driven integration system which cares more about profit than usability The software and hardware manufacturers want to keep you in their app-ecosystem ultimately resulting in a degraded user experience.

Looking at Pebble and Google Glass highlight these problems. The Pebble doesn’t play nicely with the iPhone. Google Glass, while integrated with Google’s empire of web services, doesn’t integrate with much else. There’s no reason to think heavy weights like Google and Apple are going to start playing nicely just so the technology does what you want it to do.

2. Stigma

The Saturday Night Live parody skit goes to show how awkward the user interface is. Sure, there are early adopters who say “I’ll never take it off,” but the majority of potential customers will never put it on. It’s still too geeky and most people don’t want to be “that guy.” I can imagine the technology improving over the coming years to be so small it is a lens applied to eyeglasses and maybe even the size of a contact lens. These advancements would remove some of the stigma but further drive problems with etiquette and privacy.

Google Glass Prohibited

Google Glass Prohibited

3. Etiquette

The stigma is about how the user feels, but what about everyone else? That’s where etiquette comes in. Recently I was at my daughters dance competition. The organizer had a strict policy against photography, presumably to ward off pervs. Is the dance competition ready to set policies wearable computers too? Manufacturers need to show leadership and guide discussions on what is considerate use of the technology. While Google Glass’ photo/video capture commands are easy to spy, “Ok Glass, take a picture,” developers have already broken the verbal cues by creating an app that takes a picture when you blink. This example shows that we need to create etiquette standards for this new technology. We’ve done this in the past for new technologies, think email, but never has the technology had the potential to be so invasive. Leading us to the final obstacle to wearable computers…

4. Privacy

Without public debate and agreement on how wearable computers should be used, individuals are taking action. A couple of examples:

As computers are shaped to be an extension of our bodies they extend the limits of what humans can do. Conversations can easily be recorded. Implicit trust is threatened and people will reject and shun the technology. Using the technology could easily be regarded “poor taste.” People have reasonable demands to privacy and these expectations will be upheld by etiquette, legislation or ostracizing wearable computers.

In Summary

The Wearable Computing technology trend is fascinating but immature. Those involved in the movement need to think past the technology and consider the real-world practical implications of how the tech impacts society. People who don’t give a hoot about wearable computers should recognize the hype and know that there is a system of checks and balances that will integrate this technology into the mainstream in a way that suits the populace.

Photo Credits:

Ironman Toon – DracRoig

Prohibited – Cabrera Luengo

Republished with author's permission from original post.

John Refford
Natixis Global Asset Management
John Refford is a Financial Service professional with 17 years experience including 13 years management experience. John writes about Marketing Technology at his personal blog refford.com and at his personal twitter account @iamreff. His writings reflect his own opinions and not those of his employer.


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