300 not out – Content isn’t king


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conversation is king
Creative Commons License photo credit: Will Lion

When I realised that this was going to be my 300th blog post since I started posting in November 2009, I racked my brains trying to think of doing something that befitted the 300th post.

And I couldn’t come up with anything.

Then I thought…..Phew! 300. That’s quite a lot. When I tot it all up that’s probably some where in the region of 150,000 words or the size of a Harry Potter book.

I still can’t quite believe that since November 2009 I’ve written 300 posts about marketing, business and all things to do with the customer.

So, what I thought I’d do at this milestone (of sorts) is to take a look back and share a few ways that I’ve benefitted from all of this blogging:

  • It’s been a great way to keep in touch with my clients and to share a few ideas with them;
  • I’ve been asked to speak at numerous events, some paid and others not;
  • I’ve received calls and emails out of the blue asking me to help, from some big and small companies;
  • It’s helped me write a book;
  • It’s helped me think about, set up and organise a new and upcoming event: RARE Forum www.rareforum.co.uk (more on that in a later post); and
  • I’ve met some amazing people.

But, it’s not how I have benefitted that is the most important thing for me. The most important thing is what I have learnt along the way. The big lessons for me are:

  1. Blogging is a great way of sharing and developing ideas;
  2. It’s not easy to write. Both to write something down and to come up with ideas about what to write about. I don’t consider myself a natural writer and I know I find it hard from time to time. But, I hope my ideas and writing have gotten better over time;
  3. Blogging has given me an outlet to capture thoughts, ideas and stories. In doing so it makes me look at the world in different ways. I also think that it helps me be more creative and come up with better strategies and ways for doing business for my clients ;
  4. It’s a great way of meeting people. It’s even better if you are proactive about it.
  5. But, I think the biggest lesson overall for me was said by Cory Doctorow of Boing Boing and science fiction writing fame when he said: “Content isn’t king…..Conversation is king”. My blog is not about me sitting in front of my laptop jotting down ideas that may or may not help. It’s become a tool that is a conversation starter.

That’s my biggest lessons so far and I look forward to the next 300 posts and the conversations that it allows me to start or participate it.

Republished with author's permission from original post.

Adrian Swinscoe
Adrian Swinscoe brings over 25 years experience to focusing on helping companies large and small develop and implement customer focused, sustainable growth strategies.


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