Tip #1: Determine To Deliver More Value—Then Do It!
Are customers leaving voice mails on the customer support lines, unanswered emails pilling up in company in-boxes, or promised improvements or fixes to products or services going undelivered?
Customers have two choices when being frustrated or ignored by their vendors. They can sit on their hands and wait for attention or they can look for a vendor that will put them first. Which choice looks better to you? Your customers would probably make the same choice.
Determine to find ways to put customers first. Most times it won’t even involve additional expenses. Use Asana.com to track and manage projects so promised fixes and improvements are delivered on time. It’s free. Create an Evernote.com account to keep lists of things to do from falling through the cracks. Find ways to answer every call and every email within 24 hours even if you have to work through lunch, stay later, come in earlier or tell them “received your call or email and am working the issue.” Let customers know you’re on it.
Want the company blog to flourish then simply deliver more value? The posting don’t have to vie for a Pulitzer they just have to be practical, timely, useful, fresh not repackaged.
Tip #2: Uncover If Customers Are Going Mobile—Then Get There!
Either Google Analytics or your competition will tell you if your audience is going mobile or if they are already there. Static websites that are not responsive are so last year. Here’s Wikipedia’s explanation if you’re not familiar with the latest responsive website technology: “Responsive Web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors)”.
If customers or more important prospects hit the company website with a smart phone or tablet and find it slow, unresponsive, hard to read or navigate they’re out of there. Hopefully it’s not too late to allocate money for a website redesign if necessary.
Tip #3: Make Content Your Best Marketing Tool in 2014—Leverage The Hell Out of It!
Content comes in more forms each time we turn around. Just to name a few there’s web pages, blog postings, tweets, Instagram photos, Facebook posts, webinars, eBooks, case studies, and data sheets. Producing content doesn’t come easy and it’s costly. Whether you toil to produce it or retain a hired gun, don’t just use it for one purpose. Turn case studies into web pages, blog posts, and tweets. Turn webinars into short videos and upload them to YouTube and send them out as teasers in video emails. Make sure the photos that get posted on Instagram make their way to Twitter, Facebook and LinkedIn.
If the content is in textual form, think of every possible text platform to syndicate it on. The same strategy goes for photos or images use Pinterest, Facebook, SlideShare and Instagram. Videos can be placed on most any venue these days. Just make sure the placement makes sense.
Take advantage of every opportunity in 2014!
If this posting has value for you then your colleagues could probably use it. Use the links below to help share this information.
