3 Reasons and 3 Statistics on the Power of Video for Marketing & Sales Professionals


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Using video to fuel your sales presentation is a great way to captivate your audience. There are many advantages to using video, and if you plan it out correctly you will be able to make a huge impact on those that you want to impress which will help you make more sales!

3 Statistics on the Power of Video

• 93% of marketers use video for online marketing, sales or communications
• Video in email can increase open rates by 20% and increase click-through rates 2-3x
• 52% of marketing professionals name video as the type of content with the best ROI

If the above statistics are not powerful enough to convince you that using video will help you make your numbers and improve your career, read on.

Below are three more reasons why you should put together a strong video presentation about your product/company.

1. Audio & Visual Stimulation
By adding audio to your video presentations, you can grasp every part of your audience’s attention. The audience’s auditory senses will be stimulated along with their visual senses. Through both audio and visual stimulation their attention will be captivated. Your prospect will be completely concentrated on your pitch. This is a great way to start your sales pitch and peak their interest. It adds another dimension to your presentation, giving you a step up on the competition.

2. Save Time
By using a video presentation to showcase your product or service, you can also save yourself time. You may save time (which is money) by not having to transport your product to the actual presentation. The video can be just as effective in pitching your product, as long as care is taken to ensure that the video covers all aspects of your product or service. You will be able to use the video as a guide during your presentation to highlight certain points. Furthermore, you will be able to rewind and play back specific parts of the video to help you answer client questions.

You can also send copies of the video to other important decision makers, which will not only get everyone on the same page, but save you the hassle of having to present to multiple people or departments within the same firm.

3. Reach a Wider Audience
Video allows more opportunities to reach more people. In addition to your meeting room presentations, you can broadcast the video online to reach millions of prospective customers at once. If your video is well crafted and catchy, it could go viral and bring in more business than all other sales efforts.

These are just a few of the benefits of creating a video for your product or service. Videos don’t take long to prepare, and by doing creating one you will reach more people, save more time and make more sales. Sales presenters that use video in their presentations typically see better sales performances than those that don’t.

Here is a great example of websites that use videos to promote a business.

Professional motivational speaker Doug Dvorak uses video throughout his website and within his marketing materials. His videos include introductions of himself, demo videos of his motivational and keynote presentations and client testimonials. By putting these videos on his website and other marketing materials Doug has improved traffic to his website by over 100%. He has also converted those visitors to clients, some of which have become repeat clients. This is just one success story of many!

Doug Dvorak
Doug Dvorak is a sales coach with 20 years experience in Information Technology (IT) as a Sales Leader & Executive. Doug has led & managed several IT sales organizations: Boca Research, Eventra Software, IBM & Worldnet.His dedication to sales excellence led him to be named one of the Top Ten Sales Professionals in America in 1988, by Personal Selling Power Magazine. Doug is a member of the National Speakers Association, Doug is also a Certified Speaking Professional (CSP) the highest earned designation from the National Speakers Association (NSA). Doug has presented to over 1 million people.


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