10 interesting #custserv and Social Media Stats


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  1. 93% of social media users believe a company should have a presence in social media. 85% of which believe that the company should interact with their customers
  2. 51% of active Twitter users follow companies, brands or products on social networks
  3. 78% of consumers trust peer recommendations, where as only 14% of people trust advertisements
  4. 99% of online retailers plan to have a Facebook page by 2011 and 91% plan to have a Twitter page
  5. 20% of tweets are about products such as invitation for product information, answers or responses from peers or directly by brand representatives
  6. 44% of Twitter uses have recommended a product
  7. 80% of Twitter usage is on mobile devices, people update anywhere, anytime (imagine what that means for a bad customer experience)
  8. 58% of people said if they had tweeted about a bad experience, they would like the company to respond to their comment
  9. 28% of U.S. shoppers said Social Media influenced their holiday purchases
  10. Over 40% of people have “friended” a brand on Facebook

Source: http://ismdealers.com/category/blog/


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