We’re fans of content marketing. In fact, we’re big fans of content marketing. We’re such big fans that we recently wrote 150 blogs in 50 days to determine if it would increase our traffic and improve our SEO.
It did both.
Content marketing works. More businesses are learning this. They’re figuring out that content marketing drives traffic, leads, and customers.
Why Does Content Marketing Matter?
Content truly is the new SEO. Each and every new Google algorithm update places an even greater value on useful, fresh, and unique content. Google is demanding that businesses blog, produce videos, and that those videos and those blogs are regularly shared via social media.
Simply hiring an SEO company isn’t enough (unless that SEO company also produces on-site content).
The old rules of SEO no longer apply. Content marketing is king.
Why Do We Care About Content Marketing?
We’re not a content marketing company. We don’t produce content for other companies. We’re not an SEO company. So why are we such proponents of content marketing?
Because it drives traffic and traffic produces phone calls and phone calls mean that you need call tracking. And we know it works.
We’re not entirely altruistic.
Still don’t believe that content marketing is important? Here are 10 stats that will hopefully prove otherwise:
– Increasing blog production from 3 blogs a week to 3 blogs a day increased organic traffic by 70% – LogMyCalls
– 83% of marketers who blog daily acquired a customer using their blog – Hubspot
– Only 57% of marketers who blog monthly produced a customer – Hubspot
– More businesses than ever are blogging regularly – Hubspot
– Nearly 10% of companies have a full-time blogger – Hubspot
– Inbound marketing only requires 7% of the total budget, on average, for marketers – Hubspot
– 43% of marketers generated a customer via their blog with less than 10% of total marketing time allocation – Hubspot
– A stunningly high 18% of marketers confirmed that content development was their top priority in 2013 – Hubspot
– Content marketing produces the lowest cost leads compared to display ads, PPC ads, and other paid marketing tactics.
– Only 9% of marketers who bought an email list in 2013 say it was ‘very effective’ – Hubspot
