10 Things Customer Service Needs to Know About Customers [INFOGRAPHIC]


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The easiest way to make sure that you deliver exceptional customer service is to know exactly what your customers want.

Customer love personalization.

The more personal you make your delivery, the more effective you’ll be with the customer interaction. The result is a greater is the opportunity see that greatest return on your investment: More loyal customers.

Today’s infographic comes from one of my favorite helpdesk startups, Help Scout, the invisible email support software for solopreneurs & small business owners. These guys set the standard for excellent customer service for customers and non-customers alike.

customer loyalty what customers want you to know

Customer Service Secrets Your Customer Wish You Knew

Whether your customers are telling you this through their feedback, surveys, or just in general communication or not, studies have shown that these 10 little secrets are what customers really wish you knew about them. Understanding this is the key to delivering effective service interactions that really create great customer experiences.

Customers value “good” service more than “fast” service

Although fast is important, it means nothing if it’s not done right. Getting service right, and delivering the results customers expect is what customers really want. This has to be the foundation of your service mission, before getting fast, make sure you’ve got it right.

Customers love personalization and will often pay more for it

Nothing says “you matter” more than making service personal. Customers crave personal and it’s the personal interaction that shows to customers that their investment in your organization matters to you. Find out everything you can about your customer, then cater to their needs and preferences and you’ll have a customer for life.

Take your service experience to the next level…

Customers will remember you if you remember them (their name). Remember to frequently give customers praise and they’ll sing your praises to the world. For those of you wanting to create more goodwill with customers doesn’t have to cost a lot. If you’re stuck, find a customer frustration and solve it.

Love your customers. Reach out to them. Connect with them. Get real with them. Customer service has a great opportunity in today’s market to really be a differentiator if you take off the chains of corporate-ness and company policies and let people connect with people.

Republished with author's permission from original post.

Flavio Martins
Flavio Martins is the VP of Operations and Customer Support at DigiCert, Inc., a leading provider of enterprise authentication services and high-assurance SSL certificates trusted by thousands of government, education, and Fortune 500 organizations. Flavio is an award-winning customer service blogger, customer service fanatic, and on a mission to show that organizations can use customer experience as a competitive advantage win customer loyalty. Blog: Win the Customer!


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