As a customer, was there a point in your life that you felt powerless, helpless? Yes! I can hear you loud and clear.
This is the very same experience that Joe Wilcox feel about Microsoft regarding his XBox and gamertag.
How does helplessness and powerlessness make a customer feel?
In other words, all the negative feelings arise. So how do you avoid making your customers feel helpless? Simple.
* Empower him. Allow him to be in command of what he wants to do with your services and how.
* Support him. Don’t give him the preferential treatment only when you’re trying to make a sale. Be with him even after the sale. Most especially support him when things get into trouble.
* Give room. Company policies are there as guides, not as laws carved in stone and therefore something that you think you cannot change. Give room for lee ways.
As I’ve said before, when interacting with your customer, you may win the argument, but you will lose the customer.