Fun and Luv are Valued
#40 in the Green Goldfish Project – Southwest Airlines
Taken from a post by Dr. Fathi El-Nadi
Southwest Airlines. Its relaxed culture can be traced back to unconventional CEO Herb Kelleher, who encourages informality and wants staff to have fun at their jobs. Employees are valued, with Kelleher acknowledging births, marriages and deaths by notes and cards. Staff are encouraged to pitch in and help out, especially at check-in, giving Southwest turnaround times less than half the industry average.
Today’s Lagniappe (a little something extra thrown in for good measure) – A YouTube video of a flight attendant rapping pre-flight instructions. Very talented and fun:
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.
