Education and certification is sometimes controversially discussed in the social media space. And there are well articulated pros and cons.
There are hundreds of free webinar and thousands of great tips from social media experts who are freely available on the Internet. In addition, social media people are helpful by nature and happy to support others. So an educational program only seems to be a money maker. And for certification, who has the right to certify and what is the value?
There is just too much out to dig through and explore. In addition to the tools variety it is hard to learn about strategy and execution, reporting tools and budget considerations from somebody’s list of best tips. Networking and collectively learning is a great additional benefit. A certification gives a customer or employer a better idea what the candidate actually learned.
Also there are two quite different types of people:
1) Self teaching, exploring things on their own, love to take the time and does it whatever it takes. Learning by doing.
2) Very busy people, who don’t want to spend the time to figure everything out by themselves, and need to learn in a short amount of time. Expect a short cycle to success.
What social media concerns, obviously learning all about LinkedIn, Facebook, Twitter, YouTube, Digg, SlideShare, Radian6, Sysomos, Manobyte and all the other tools is not a big deal – yet it is very time consuming. But then there are other topics:
– The impact of social media on the corporate culture
– Assessing a company’s social ecosystem
– Developing a comprehensive social media strategy
– Social media strategy in alignment with corporate objectives
– Team enablement and training
– Creating a social media plan
– Reporting and analytics tools
– Partner empowerment in multi tier distribution
– ROI, resources and budget considerations
– Social media as a cross functional business accelerator
– Competing for mind and market share
– Building a successful social media practice
just to mention a few.
Now as the space matures and more and more business people engage in social media where tools are just a tactical decision…
…what is your opinion?