Social media plays an important role no matter if it about the chit chatting or we talk about business since last decade Social Media is vital to get social or it’s about the business to go viral.
Every business needs a website where they want to grow their online presence. However, they also have their brand to be present in all the social media namely Facebook, Google Plus and LinkedIn.
The term “how to get viral” is nowadays taken more seriously than their own business. Therefore. They are more into social platforms however, every business has their own digital marketing team which stays up to the mark and keep business profiles updated.
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The below are the steps which are trending for every business and their social media activities:
1. Common business model when it comes to social media
An ideal way to promote any business model and to roll out any marketing strategy can only be possible if we have any budget or a share of the amount if we reserve for it. However, paid ad companies like Google, Facebook and LinkedIn have their different paid advertisement services here every business has an option on what social channel they want to go and run their advertisement.
2. Create potential customer database through Social Media
We can use social media for not only promoting our products or a brand name but could be also used to create a potential list of our customers by keeping an eye their reactions, fair engagements like share and comments, once you figure out your targeted audience you need to create a database of their names and email id this will further help you to trigger email marketing campaigns. This strategy will surely be going to help you to showcase your business products and services and one thing will be pretty much sure that these targeted audiences will not go to increase your email bounce rate because you know they are interested in your product and services.
3. Get more comments on social media especially on Instagram
Well, when we talk about Instagram it all about photos and videos is it? Yes, you are right but we don’t have to forget some of the hashtags which are very much viral and data-driven which are optimized for the search engine as well. Few of those are mentioned as under:
#MarketingMonday, #TransformationTuesday, #WellnessWednesday , #ThrowbackThursday, #FridayFun, #SocialSaturday, #SundayFunday.
However, when we talk about business all you need to use is influencers marketing tips where you need to create an appealing image which plays a dual role 1. User interest and 2. Business promotion.
You can share organic Instagram posts to engagement from your followers, it creates positive feedback and more people leave comments on your photo and video posts. It is always better to go with some keyword research with the help of Google Trends and create a micro stuff to roll out on Instagram.
Finally, make sure you don’t overstuff the hashtags and ideal way of hashtags should be 2 or 3 hashtags per post. However, when it comes to the branding we are very much aware that Instagram is all about the post and not about the goods and services. What the best way you can use is to use the image with your logo and copyright it so that it showcases your brand. This way you can create your own brand awareness with a natural way to get user engagement.
4. Share your informative content via blog post
Remember that promotion is not only the role you need to play when you are sharing any information across social networks. Every business should learn how to create an informative essay for business to share it across reputed blogs. People love to know different tips and tricks and when we talk about entrepreneurship case studies and white papers always plays a significant role in implementing any strategy. That is only the reason why the startup is emerging nowadays where they study various case studies of big heads and take some share of their strategy. Believe it or not, they somehow get success in their implementing the process but they are not really sure about the success of their own business.
5. Keep consistency with your business identity
No matter which social media strategy you are preferred with your brand identity you also need to create the constancy factor to make your brand unique with your various services. Say if you are creating the Google My Business Page and doing some sort of business directories make sure your NAP (Name, Address and Phone Number) details are accurate and consistent you can always track those directories from the referral traffic option showcased in the Google Analytics. Using third-party integrated tools like Cirrusinsight you can create the customer-centric database.
6. Create the content which captures leads
Implementing promotional schemes with promo codes would be an attractive option for end users. Create the persuasive content to share on the different blog platforms. Make sure your content should be unique. Make a habit to give something whenever you create a content, of course, that should be in both the ways to reciprocate for an example giving a free trial to share the content on the user’s social profiles or downloading the management tips pdf by sharing the blog content on the user social profiles. On the other end, you can always design the blog section on your own website along with opt-to-lead capture form so that the user can also fill out any inquiries not only through the contact us page but also from the inner page or a blog page.
7. Select your best source of social network
Previously it was Google and still, Google is dominating rest of the Social channels like Facebook, and Pinterest and many more. Its take an intellectual way to think about which social channel you want to use to run your paid campaign to advertise your company. For an example, if you are an accounting or a law company that no matter how creative you would be Facebook paid campaign won’t help you much but instead of that if that business will run the contextual search ads powered by Google will help that sort of business which has some serious nature namely accountancy and law.
8. Create a controversial content on your social profile and blogs
Controversial here stands for a content which has critics and debate topics so that more number of users get intend to share their views and comment on your blog post. I am not sure about emphasizing the business leads over here but pretty much sure that you will get a huge amount of potential traffic on your website.
When it comes to business you not only have to do promotion but need to craft a strategy which is win-win for you and your potential audience when it comes to content share and social media.