As an app developer, having an app that captures attention is not enough. Your app should also be able to keep people interested for a long time. This is applicable for both Android app development and mobile app development generally. In addition to creating a beautiful app, having a great strategy for marketing your product is important. This includes app store optimization, social media advertising, mentions that would make people review your app for modifications and hiring a public relations team.
This post discusses ways to make your app easily accessible on the app store. It is known as app store optimization (ASO). Now, an app is nothing without a catchy name. Below are four different ways the app developer can make an app more visible to the public.
1. Consider The Length Of Your App Name
You should rethink using long titles for your app. Developers used to have up to 225 number of characters, but now, it has been restricted to less than a 100, which is a good thing. Someone looking for an app and comes across two, one with a shorter title and the other long; with both purportedly doing the same job, would not bother to read the longer one.
Also, using more keywords than necessary would decrease their density on the algorithm. But when the keywords are just right, the algorithm would use them to rate your app on a rank higher than those of apps with many keywords. About three to five keywords in addition to your app title would suffice.
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2. Insert The Necessary Keywords
The algorithm on the app store uses the number of keywords on an app to rank it on the mobile store. Therefore, you should integrate keywords with little or no competition and frequent search traffic, as this would increase your app’s chances of being easily discoverable. Also, you do not have to keep repeating keywords, as the app store uses only one for ranking purpose.
3. Know How To Arrange Keywords
It is a possibility that strategic placement of keywords, would increase your app presence on the store. So, it is suggested that you place your most important keywords in front, before the others.
4. Your Updates Should Be Done Frequently And Systematically
There are already millions of apps on mobile stores and every day, more are added. This is why you should be mindful of updates. Your app store optimization (ASO) should be updated alongside other app features, and changes should be effected once in a while, for your app to keep being relevant in the app market.
Look into your app title, and it’s keywords sometimes and replace keywords that affect your app ranking. There is a digital tool known as ‘AppTweak Keywords Monitoring Tool,’ and it can be used to select the stronger keywords while monitoring your app progress in relation to the keywords. However, your app title or its keywords should not be changed frequently. This is because the algorithm usually takes more than a week before effecting the changes.
Ultimately, your app is as good as its name. Nobody wants to check out an app or any product at all, with an uninteresting name or packaging. These are the first things a potential customer looks out for as first impressions matters. Therefore, do not overlook optimizing your keywords when necessary, because mobile stores evolve on a daily basis.