How To Increase Your App’s Chances Of Discovery On Mobile Stores


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As an app developer, having an app that captures attention is not enough. Your app should also be able to keep people interested for a long time. This is applicable for both Android app development and mobile app development generally. In addition to creating a beautiful app, having a great strategy for marketing your product is important. This includes app store optimization, social media advertising, mentions that would make people review your app for modifications and hiring a public relations team.

This post discusses ways to make your app easily accessible on the app store. It is known as app store optimization (ASO). Now, an app is nothing without a catchy name. Below are four different ways the app developer can make an app more visible to the public.

1. Consider The Length Of Your App Name

You should rethink using long titles for your app. Developers used to have up to 225 number of characters, but now, it has been restricted to less than a 100, which is a good thing. Someone looking for an app and comes across two, one with a shorter title and the other long; with both purportedly doing the same job, would not bother to read the longer one.

Also, using more keywords than necessary would decrease their density on the algorithm. But when the keywords are just right, the algorithm would use them to rate your app on a rank higher than those of apps with many keywords. About three to five keywords in addition to your app title would suffice.

2. Insert The Necessary Keywords

The algorithm on the app store uses the number of keywords on an app to rank it on the mobile store. Therefore, you should integrate keywords with little or no competition and frequent search traffic, as this would increase your app’s chances of being easily discoverable. Also, you do not have to keep repeating keywords, as the app store uses only one for ranking purpose.

3. Know How To Arrange Keywords

It is a possibility that strategic placement of keywords, would increase your app presence on the store. So, it is suggested that you place your most important keywords in front, before the others.

4. Your Updates Should Be Done Frequently And Systematically

There are already millions of apps on mobile stores and every day, more are added. This is why you should be mindful of updates. Your app store optimization (ASO) should be updated alongside other app features, and changes should be effected once in a while, for your app to keep being relevant in the app market.

Look into your app title, and it’s keywords sometimes and replace keywords that affect your app ranking. There is a digital tool known as ‘AppTweak Keywords Monitoring Tool,’ and it can be used to select the stronger keywords while monitoring your app progress in relation to the keywords. However, your app title or its keywords should not be changed frequently. This is because the algorithm usually takes more than a week before effecting the changes.

Ultimately, your app is as good as its name. Nobody wants to check out an app or any product at all, with an uninteresting name or packaging. These are the first things a potential customer looks out for as first impressions matters. Therefore, do not overlook optimizing your keywords when necessary, because mobile stores evolve on a daily basis.


  1. Hey Harnil, great post!

    Your point of using three to five keywords in addition to your app title is spot on. Many app developers have overdone it and made their app title awkward.

    Just want to point out the app title length on the Play Store is now limited to 30 characters, and Apple App Store’s is limited to 50 characters.

    Related to app name and keywords, I’ve also written a post of how to 5X the space for app store keywords here.

    I figure, your readers here can also get a kick out of it 🙂

    Either way, keep up the good work!

  2. Hi Harnil

    We did a deep dive into the data (see it here and found that ASO is no joke. Top apps succeed at keyword optimization, and if your goal is a sustained Top 100 category ranking, a thoughtful keyword strategy is a must-have.

    One great tip was that younger apps can succeed by focusing on less competitive keywords at the beginning. That way they can gain a foothold without having to compete with older, more established apps. They can vie for the more competitive keywords later on.

  3. Hi Harnil,

    The points you have used to explain on how an app should look is spot on. It is very precise and clear. It is a very good lesson for the youngsters to learn how an app should be built and maintained.

  4. Thanks Bob for your feedback. Stay connected with me for more mobile app development updates.


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