Quite unlike what you may be inclined to believe, artificial intelligence has been around for quite a while. It’s just that it is only over the past few years that the world has found d increasingly mainstream applications for it. Its adoption has multiplied in the recent past that you’d be hard-pressed to think of things where either artificial intelligence is not already being used or where its integration isn’t being considered or worked upon. Think about it — what do you think drives virtual assistants like Alexa, Google Now, Siri, and more? Artificial intelligence, of course. The point is that it isn’t surprising to see that artificial intelligence also makes its way into e-commerce, which has firmly established itself as a leading way to shop today.
In the context of e-commerce, AI is enabling businesses to understand not only their customers’ behavior in the context of online shopping but also helps digital store owners to enhance the quality of service they deliver to their users. Now, before we explore the application of AI in e-commerce further, it is essential to note that among all the platforms and CMS in the market, Magento has consistently figured as the one that is used by the majority of stores. Moreover, since Magento is the most used e-commerce CMS, it only makes sense that we discuss the application of artificial intelligence in the context of Magento-based e-commerce stores.
1. Enhanced search functionality: The ability to search for products is among the essential features of any digital store. Admittedly, while Magento provides ample extensions in this regard, artificial intelligence stands to deliver much better results. It makes this possible by focusing on the search’s context instead of just depending on the keywords; utilizing NLP to come up with more combinations of words and provide results that are more relevant to the users’ search.
2. Prevent fraud and scams: The mind-boggling pace at which more and more digital mediums have emerged has also driven the growth of risk vectors and increased the vulnerability to digital theft and fraud. Thankfully, the combination of Magento’s basic standards and protocols for security with machine learning, a subset of artificial intelligence, can help in this regard. It does so by using behavior analysis to cut down the number of false positives, enhance decision-making for humans with improved precision, and more.
3. Virtual buying assistant: Though such assistants haven’t become mainstream yet, but suffice it to say they are on their way! Moreover, when they land, they will assist buyers in keeping an eye on price drops, new launches, deals, and more in e-commerce stores and even execute the purchase, provided prior instructions and permissions are with the user.
As artificial intelligence continues to successfully recreate the experience of brick and mortar retail stores in the digital realm, e-commerce stores would be better off to embrace this nifty technology in their businesses as well. So it’s pretty simple too; you need to find a dependable custom Magento development company, who can help put together a product that works for you as well as the customers you serve.