New features give retailers the power to build personalized mobile marketing based on coupon interactions and past behaviors
BELMONT, MA – August 4, 2016 – CodeBroker, developer of mobile marketing technologies for retailers looking to engage customers and increase basket size, announced the addition of powerful new personalization features to their mobile retail marketing platform. With these additions, retailers can deliver automated omnichannel marketing based on customer behaviors, reaching customers through SMS, mobile apps, and delivery of one-time-use mobile coupons.
“The concept of personalization – delivering relevant messages and offers to prospects – is one of the most important recent retail trends,” said Sahir Anand, Vice President of Research and Principal Analyst for EKN. “Retailers need a well-defined strategy to deliver personalized content and offers to their customers. CodeBroker’s new features offer retailers the opportunity to turn a marketing buzzword into a marketing reality.”
CodeBroker’s new personalization features allow retailers to create automated campaigns based on behavioral data. The data triggers for automation include mobile coupon redemption, mobile coupon interaction, and previous purchases. Retailers will be able to deliver personalized offers, relevant reminders and marketing alerts, and even create a feedback loop with surveys or Net Promoter Scores.
“Consumers want marketing to be personalized, targeted, and relevant. This is more than just adding a customer’s name to a marketing message,” said Dan Slavin, CodeBroker cofounder and CEO. “Our new features help retailers build the kind of personalized marketing campaigns that customers expect. Our ability to automate campaigns combined with one-time-use coupons, helps retailers exceed expectations and set a benchmark for customer experience.”
The CodeBroker platform has three primary components.
– Sophisticated, omnichannel mobile coupons
– A custom-branded “My Offers” digital coupon wallet
– Text message marketing with SmartJoin for list growth and loyalty program sign up
CodeBroker offers the only coupon platform able to provide secure one-time-use mobile offers across multiple digital media channels simultaneously. Coupons are redeemed during checkout either online or in store, and delivered via SMS, mobile app, email, Apple Wallet, social channels like Facebook, and more.
The nation’s top retailers use CodeBroker’s omnichannel mobile marketing platform to deliver personalized content via one-time-use mobile coupons, a branded digital “My Offers” coupon wallet, and text message marketing. With CodeBroker, you can build automated campaigns based on customer behavior, driving frequency and basket size with relevant, personalized offers. As the only platform with truly secure one-time-use mobile coupons that can be delivered via SMS, email, mobile app, branded coupon wallet, and social channels like Facebook, you have the freedom to create high-value offers to drive revenue. Thanks to patented technology, CodeBroker’s mobile solutions are secure, scalable, and easy to deploy, allowing retailers to quickly turn mobile marketing into top line results. CodeBroker powers sophisticated retail mobile experiences in more than 24,000 locations across the U.S. and Canada. For over eight years, we have been at the forefront of mobile marketing with a platform built with direct guidance and input from retail’s most recognizable brands. Learn more at Codebroker.com or contact us at [email protected].