How much does a bad customer experience cost? The number may surprise you.
I read an article on FastCompany.com yesterday that shared results from the Tealeaf 2010 Online Transactions Survey conducted by Harris Interactive.
The survey concluded that online retailers may have lost a whopping $44 billion due to poor online customer experiences. The number is shocking, but not that surprising to me. Online retailers are especially open to people shopping with their customer experience wallets. The next retailer isn’t down the street or across the town. They’re only a click away.
You can read the full article at FastCompany and view the infographic, which I’ve also included here.
