Edward Boyd
Edward Boyd
Ted Boyd is CEO and Partner at digital marketing agency 58Ninety Inc., where he has created interactive marketing strategies and solutions for a variety of Fortune 500 clients. He has 25 years marketing and sales experience, including 16 years in digital marketing. Ted is the founding President of the Interactive Advertising Bureau of Canada and currently sits on the Board of CBC/Radio-Canada and the Audit Bureau of Circulations where serves as chair of its Canadian Digital Advisory Committee.
Interactive Advertising: User Engagement Drives ROI
Interactive Advertising is a type of communication that allows the consumer or user to engage with it. It is therefore by definition fundamentally different...
Do Web Metrics Measure Up?
As a media buyer deeply entrenched in the online world, I’m often struck by the paradox that exists between the near-universal consensus that the...
Social CRM: Brand Advocacy and the Evolution of the Loyalty Program
Advocacy: Another Key Metric in the Loyalty Equation In our February 7th post we talked about the coming revolution that is Social CRM and the...
Social CRM: Mining The Real Power of Social Influence Marketing
The Revolution Is Beginning There is a growing buzz around the concept of Social CRM and with good cause. CRM and Loyalty Marketing Programs have...
On The Value of ‘The Brand Website’
In the 16 days since the beginning of the year we have been exposed to several questions about the value of a Brand Website....