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Author Archive | Scott Brinker

More unicorns! LinkedIn’s head of marketing technology

Blog post by on July 23, 2014

It’s fascinating to watch a new profession — marketing technologists — emerge from the digital star foundry. It’s a phenomenon that we should expect to see more frequently in The Second Machine Age. But while that’s thought-provoking …

Google, don’t break my heart with shoddy marketing

Blog post by on June 17, 2014

Marketing has had, historically, a bad rap for being — how do I say this diplomatically? — creative with the truth. Not necessarily lying outright, although that’s certainly happened. But often deliberately choosing words — as well …

The 4 quadrants of marketing management, a 2×2 model

Blog post by on May 27, 2014

Having spent many years in the “conversion optimization” subdiscipline of marketing — a forerunner to what is now known as “growth hacking” in some circles — I’ve mulled over the inherent tension between innovation and optimization for …

Adobe embraces open model for its Marketing Cloud too

Blog post by on May 14, 2014

The battle of the marketing clouds is heating up. Last month Oracle announced its unified Oracle Marketing Cloud, and yesterday IBM introduced ExperienceOne — both massive visions of how all the different acquisitions they’ve made in the …