Scott Brinker

Salesforce to acquire Mulesoft because, hey, it’s a world of infinite cloud services

Yesterday, Mulesoft announced it was being acquired by Salesforce for $6.5 billion. That’s a pretty heft premium — a 21.6X multiple — given that the company had less than $300 million in revenue for 2017. That’s a strategic bet. So what’s the strategy...

Our martech salary survey delivers a lot of great news, but one disappointment

For martech careers, there is a lot of really good news. But one thing that isn’t. First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey, a collaboration between myself and the team ...

Agile marketing reaches 37% adoption with a wide variety of techniques

In reflecting on the “greatest hits” of chiefmartec.com over the past decade, it’s been exciting to see how many ideas that were once on the fringe of marketing have shifted into mainstream practice. For example: agile marketing, the adoption of agile...

Blockchain marketing technology landscape grows 400%

Blockchain and marketing isn’t just a punchline. Jeremy Epstein, CEO of Never Stop Marketing, a boutique marketing agency for blockchain startups, and one of the world’s foremost authorities on the adoption of blockchain and decentralized technology i...

A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

Happy anniversary, dear martech readers. Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “a blog for marketing technologists.” It was shortly followed by a riff on martec being analogous to marcom, which is why...

5 Disruptions to Marketing, Part 5: Artificial Intelligence (2018 Update)

Whew! This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward. If you have not yet read Part 1: Digital Transformation, Part 2: Microservices & APIs, Part 3: Vertical Competitio...

Team behind Microsoft’s marketing stack visualization tackle blockchain martech

Marketing technology, great visualizations, disruptive innovation — these are a few of my favorite things. So I was delighted when Jeremy Posvar and Todd Wells — the two fellows who shared Microsoft’s marketing tech stack in last year’s Stackies award...

5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)

This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update), Part 2: Microservices & APIs (2018 Update), or Part 3: Vertica...

5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)

This is part 3 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you...

5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)

This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you...

5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update)

At the end of last year, I wrote a series on 5 disruptions to marketing. I wanted to look beyond the typical kind of...

Amazon and Google now lead two key martech categories as vertical competition heats up

A couple of weeks ago, I met with Stuart Williams and Seth Ulinski, analysts at TBR, who shared some of their latest digital marketing...

Enterprise marketers spending 22% of their budget on martech

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results! After three...

The 2010 marketing technology proto-landscape did consolidate by 61%

Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My...

Martech and the modern marketing org (study results)

At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition. 12 companies contributed slides illustrating how they...

12 org stacks reveal people-process-technology triangles at #MarTech

We kicked off MarTech East in Boston on Monday with an awards ceremony for The Stackies: Org Edition. While the previous versions of this awards...

72 hours in Shanghai in a parallel martech universe

The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most valuable company in...

The Grand View of Martech: A Martech Manifesto (DRAFT)

As we were planning the upcoming MarTech conference for Boston, the Third Door Media team and I had an invigorating discussion about the philosophy...

3 thoughts on Marketo’s domain outage this week

This was a rough week for the folks at Marketo. If you hadn’t heard, they somehow let their marketo.com domain expire. This brought down...

Is marketing technology entering a post-platform era?

One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully...

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