Author Archive | Patricia Seybold

Avoiding B2B One-Night Stands

By on Aug 1, 2014

We’ve all probably done this: a business that sells to business customers offers a special deal or promotion to attract new business or to liquidate inventory, and then is unable to convert those bargain hunters into loyal, repeat customers.

Why I Love Apple’s Customer Service

By on Jul 4, 2014

I live an hour and a half away from the nearest Apple Store, so I really value the ability to solve most problems that arise with my Apple products using Apple’s great phone support. Apple was the first company in my experience to offer immediate “call back” for product support.