Patrick Kehoe

Putting Content in Front of Technology is Essential to Customer-Centricity

Businesses today invest in technology to enable them to respond faster and through different channels to customer needs. Vendors, market researchers and business consultants...

Enterprise-wide CCM Provides a Holistic Approach for CRM Programs

Customer communication management (CCM) is defined as the strategy to improve the creation, delivery, storage and retrieval of customer communications. It provides the tools...

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