Nicole Smith
Nicole Smith
As CMO at UserIQ, a customer success platform helping businesses align on user needs, Nicole is responsible for developing and executing a GTM strategy that aligns sales and marketing efforts to generate brand awareness, thought leadership, and demand. She loves combining her knowledge of marketing, sales, and customer success to develop innovative strategies that drive ROI.
Customer Success is the Quarterback for Your Business
*This article first appeared on UserIQ's blog. When it comes to attracting and retaining customers for your software company, there is no shortage of theories,...