Matt Johnson
Copernicus and the Inbox
Here's an interesting article about how email hurts employee productivity. As a general rule, this is a hard lesson to learn. One reason that it...
Be Quick. Don’t Be An Interruption.
Quickly getting in touch with a prospect who has submitted an online inquiry is one of the key ingredients in a customer-centric service strategy....
Customer Empowerment 2.0
Since the dawn of the Internet, consumers have been experiencing ever greater degrees of empowerment. Nowadays there are are a whole host of tools...
Customer Experience, an a la Carte Approach
Customers choose where to take their business based on a number of factors not all of which can be accounted for. In days gone...
Behavioral Therapy for Sales Call Reluctance
Sales Call Reluctance affects many sales reps in all kinds of businesses. It's a problem that is defined mostly as a psychological issue that...
The Trifecta or: How Marketing Automation, Lead Management, and CRM Are Related
I found an article on a Marketing Automation blog asking the question "What Is Lead Management?" It is a question that is eagerly addressed...
Your Leads Are Trying To Tell You Something
Your leads are trying to tell you something. They are holding onto a wealth of information. In fact, your leads have information that is...
Cost per Lead: The Next Generation
This article on the Vision Edge marketing blog advocates turning away from lead based metrics such as 'cost per lead' because they are misleading....
Messaging and “The Messenger”
This article in the New York Times talks about insurance companies using multiple pitchmen in their commercials. It's long been a strategy with Geico...
4 Questions Whose Answer is “Lead Management Software”
Where should I get leads? If you are an online lead buyer who's not sure where you should buy your leads from, you're in luck....