Author Archive | Jon Miller

Rise of the Marketing Platform

Blog post by on April 8, 2014

I’m about to make a staggering statement. Ready for it? Marketing has changed a lot recently. Yes, I know, real “profound”. But jokes aside, when you put recent marketing trends into a historical context, you see just …

What Physics Taught Me about Marketing

Blog post by on October 15, 2013

I come to my career in marketing by way of a degree in Physics. In college, I spent my summers researching fusion at Lawrence Livermore National Laboratories, and came “this close” to accepting a role in a …

CHART: 23% of Email Engagement Is Explained By Segmentation

Blog post by on August 29, 2013

Marketo’s email marketing research team recently looked at hundreds of email sends to examine the relationship between the amount of segmentation used and the level of engagement. In the chart below, the horizontal axis shows the size …

The Problem with Implicit Opt-In For Email Marketing

Blog post by on August 19, 2013

There are legal definitions of spam — in the U.S., for example, spam can be classified as any email that violates the 2003 CAN-SPAM Act or any other countries’ bulk email laws. Canadian law prohibits senders from …

Email Marketing: What to Test and How to Test

Blog post by on July 25, 2013

One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized). Following generic “best practices” or fixed “rules” is not a path to success, because what works for one audience …

Big Data: It Doesn’t Mean What You Think It Means

Blog post by on July 17, 2013

If the prognosticators are right, we’ve moved from a manufacturing economy to an experience economy. Today, businesses have to create amazing, memorable experiences, rather than simply delivering reliable products at the right price. But this is more …