Jon Miller

Rise of the Marketing Platform

I’m about to make a staggering statement. Ready for it? Marketing has changed a lot recently. Yes, I know, real “profound”. But jokes aside, when you...

Here’s How to Make Your Website As Personalized as Your Email

Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing...

What Physics Taught Me about Marketing

I come to my career in marketing by way of a degree in Physics. In college, I spent my summers researching fusion at Lawrence...

Get More Email Opens and Clicks Using Behavioral Targeting

Knowing who your customers are is great, but knowing how they behave is even better. Their personas and demographics tell you what they might...

Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability

Most companies focus their time and energy on building their email marketing list – as well they should. But it's not enough just to...

CHART: 23% of Email Engagement Is Explained By Segmentation

Marketo's email marketing research team recently looked at hundreds of email sends to examine the relationship between the amount of segmentation used and the...

The Problem with Implicit Opt-In For Email Marketing

There are legal definitions of spam — in the U.S., for example, spam can be classified as any email that violates the 2003 CAN-SPAM...

Email Marketing: What to Test and How to Test

One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized). Following generic "best practices" or fixed...

Big Data: It Doesn’t Mean What You Think It Means

If the prognosticators are right, we've moved from a manufacturing economy to an experience economy. Today, businesses have to create amazing, memorable experiences, rather...

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

This is the 1,000th post to Marketo's blog. It seems fitting to commemorate the occasion by revisiting our very first post, "Modern B2B...

Content Curation for Lead Nurturing

By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to...

Anatomy of a Blog Redesign – 10 Best Practices from Marketo

The Marketo Marketing Blog has long been one of Marketo's most important and valuable marketing strategies. We started writing it in 2006 (here's the...

Research: Why Behavior Matters in Lead Scoring

Marketo's Definitive Guide to Lead Scoring defines lead scoring as a "shared sales and marketing methodology for ranking leads in order to determine their...

How to Measure the ROI of Your Marketing Programs

Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps...

How to Create Marketing People Love with Marketing Automation

Modern marketing in the digital age is not just about numbers and processes. Buyers, (even those empowered by easy access to information) are...

Marketing Automation 101

Every business is on a journey to grow and increase revenue. But in order to achieve these goals along the way, you need to...

What is the Difference Between Thought Leadership and Content Marketing?

The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7,...

How to Create an Amazing Content Resource Center

Creating great content is only part of the content marketer's challenge. Once you've become a frequent publisher of content, you still need people to...

What Lucille Ball Can Teach Us About Marketing Automation

Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process....

Buying Marketing Automation Software: A Best Practice Process

So you've decided to buy a marketing automation solution. Now you need to select the right vendor for your company. Of course, we think Marketo...

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