Jon Miller
Jon Miller
Jon leads strategy and execution for all aspects of marketing at Marketo and is a key architect of Marketo's hyper-efficient revenue engine (powered by Marketo's solutions, of course). In 21, he was named a Top 1 CMO for companies under $25 million revenue by The CMO Institute.
Marketing Metrics That Matter for High Performance Revenue
In this post-recessionary economy, industry market share is ripe for the taking. Over the last several years, companies have weathered the recession with investments...
10 Tweetable Lessons in Marketing Analytics and ROI
Recently, I've been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing...
Lessons in Marketing Leadership and Innovation
Strategic marketing consultancy, CMG Partners, recently released its 3rd Annual CMO's Agenda; a body of work that shares key ideas and best practices extracted...
My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
The Definitive Guide to Sales Lead Qualification and Sales Development One of the best pieces of organizational wisdom I've ever received is to pay the...
How to Optimize Your B2B Marketing and Sales with Online Video
Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take...
Transforming Sales and Marketing Operations to Revolutionize Revenue Performance
At the recent Dreamforce event, Marketo's President and CEO Phil Fernandez, was interviewed by Don Fornes, CEO of Software Advice, as a part of...
Does Sales Value Lead Scoring?
I'm pleased to share some smart advice from Kathryn Roy, Managing Partner at Precision Thinking, a consulting company that addresses three key areas for...