Jon Miller
Jon Miller
Jon leads strategy and execution for all aspects of marketing at Marketo and is a key architect of Marketo's hyper-efficient revenue engine (powered by Marketo's solutions, of course). In 21, he was named a Top 1 CMO for companies under $25 million revenue by The CMO Institute.
The Cost of Delaying Marketing Automation
You're not a marketer if things aren't hectic and your organization isn't busy. In fact, it's likely that you'll encounter some resistance when you're...
Why Marketing Automation and Inbound Marketing are BFFs
Inbound marketing is: The process of helping potential customers find your company – often before they are even looking to make a purchase – and...
Where Marketing Metrics Go Wrong
I recently wrote about how to build a data-driven marketing team. But what metrics should that team track? There are literally hundreds if...
The CMO Guide to Building a Data-Driven Marketing Team
By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? In this post I share...
The Secret to Great Marketing [Infographic]
I recently wrote in my post The ROI of Marketing Automation that for most companies, the difference between "good ROI" and "amazing ROI" is...
The ROI of Marketing Automation
Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies...
The ROI of Paid Social Media Ads
One question we hear all the time from customers is how to measure the ROI of social media. While I won't talk here about...
How Do You Explain Marketing to a Six-Year Old?
The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked "what is marketing?"...
How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report
The annual Buyersphere report from BaseOne, in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have...
The 4-1-1 Rule for Lead Nurturing
The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. (The earliest use...
The Everyday Genius Institute Takes a Look Inside the Minds of Top CMOs
What if you could climb into the mind of a genius, take a look around, and discover just how they achieve such exceptional results?...
5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
Are you using the right metrics to measure and demonstrate the success of your inbound marketing efforts? There are hundreds of possible inbound marketing...
Fueling Your Inbound Marketing Strategy: Staff and Budget
So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with...
Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short
Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for...
Top Findings from the Marketo Email Marketing Benchmark
The Marketo Email Marketing Benchmark tracks what's working – and what's not – for today's email marketers and top performers. Here are just a...
Marketing Analytics Drill Down: What Referring Sources Can Tell You
The effort you put into your website and online marketing won't amount to much if your website doesn't have an active traffic pattern. If you...
You Don’t Have to Be an Einstein to Create Great Content
Albert Einstein, the Nobel Prize-winning physicist best known for his theories of general and special relativity, isn't an obvious choice for a content marketing...
Generate More B2B Sales With Lead Nurturing and the Human Touch
Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for...
From Marketing to Business Metrics: a Thought Leader Interview with Susan McKittrick
In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members...
Marketing Analytics for Successful Organizations – a Thought Leader Interview with Mark Smith
By Jon Miller on May 20, 2011 I recently got a chance to interview Mark Smith, CEO and Executive Vice President of Research for Ventana...