Joe Chernov
Joe Chernov
Joe is responsible for identifying, sourcing and distributing Eloqua's market-facing content over all relevant social channels. He also oversees public relations, analyst relations and social media. Joe doubles as @eloqua on Twitter. He co-chairs the Word of Mouth Marketing Association's member ethics panel and speaks at conferences and universities about social media and marketing ethics.
Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
Lauren Carlson, of Software Advice, is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries....
Quora, Scribd, LinkedIn, ChaCha & White Hat SEO
Here's the lesson learned from the recent Google crackdown on content farms and the JC Penney fiasco: If a SEO tactic looks like a...
3 Ways to Influence the Quora Community
About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion. The first post...
5 Must-Read B2B Marketing & Social Media Books
Rule #5: Reimagine; Don't Recycle (via Content Rules). Great advice. So great, in fact, that we try to live it (when it comes to...
Counterpoint: CP+B, Groupon and a Little Bit of Magic
Following is my counterpoint to Jesse Noyes' earlier article "The Anatomy of a Groupon Ad." Who do you agree with, Joe or Jesse? ...
The Art of the Customer Testimonial
If you are reading this blog then you already know how important customer testimonials are. They help you overcome objections; they validate your...
5 Ways To Tell If You Can Trust Your Vendor
I recently presented the Eloqua / JESS3 study, "A Case for Content," at Cornell University's Johnson School. During the session, one insightful MBA...
Eloqua Book Review: Content Rules
Content Rules could be dubbed "the encyclopedia of content marketing," that is, if encyclopedias were (a.) still relevant, and (b.) written by disorientingly upbeat...
“Slow Burn” PR Burns Hottest
A friend in the lead generation space recently made a very interesting observation about public relations. He said he thinks most PR is...
How to Create “Killer” Content (That Drives Revenue)
Successful content marketing is much more about "perspiration" than it is "inspiration." Most marketers can come up with an idea for a clever...
Lists Are Dead. Long Live the Blog Tree.
Many content marketers are like slow-handed magicians: even a reasonably keen eye can discern their tricks. CEO demanding to see more tweets? ...