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Joe Chernov

Joe Chernov
Joe is responsible for identifying, sourcing and distributing Eloqua's market-facing content over all relevant social channels. He also oversees public relations, analyst relations and social media. Joe doubles as @eloqua on Twitter. He co-chairs the Word of Mouth Marketing Association's member ethics panel and speaks at conferences and universities about social media and marketing ethics.

Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”

Maybe it's his upbringing or perhaps it's his extensive training as a marine, but wow does social media heartthrob Michael Brito do his homework....

Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

The terms "inbound marketing" and "content marketing" have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of...

Social Media Isn’t “Ludicrously Complicated,” Business Is

Last week a graphic published by social media software developer Buddy Media and investment bank Luma Partners caused a stir among social media practitioners....

Social Business Q&A: 10 Questions with Augie Ray

One of life's unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another's lives. We stumble across...

The State of Social Marketing

At last week's South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing. ...

How to Balance the Content Marketing Equation

You know the feeling: Just when you think you have something (almost) all figured out, someone goes and blows up your self-image. As the...

5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study

For nearly two years, Altimeter Group principal Jeremiah Owyang has been researching and discussing a new technology category, dubbed Social Media Management Systems (or...

B2B Marketers: 10 Ways to Juice Your Facebook Fan Page

Have you ever been the only one dining in a restaurant? If you have, and if you are anything like me, I'm sure it...

8 “Rules” for Social Advertising

Following is arguably the central-most chapter of the guide. It's the 8 "rules" for social advertising: Find Your Audience: Assuming you know which social networks...

Don’t Forget Tech Can Make You Happy – Or Why I Love Spotify

It's understandable that most of the content on this B2B marketing blog centers on business technology. But every once in a while, a personal...

4 Lessons DemandGen Pros Can Learn From Social Media

Recently I tallied four lessons social media marketers can learn from their demand generation counterparts. To recap: We social media pros can be more...

22 Essential Mobile Apps for Your CMO

Let's face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance, the workload will only intensify. When it...

4 Lessons Social Media Pros Can Learn from DemandGen

So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the...

20 Experts, 1 Awesome Resource: The Social Media ProBook

You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of...

5 Social Media Tips From A Digital Native

I'd been hearing a lot about some guy named Chris Heggem. Words like "brilliant" and "fearless" were thrown around. Also "young." I heard that...

6 Sure-fire, Can’t Miss Ways to Increase Blog Views

We recently deconstructed why some of Eloqua's 280 blog posts generated considerably more views than others. We looked at the headline, topic, author...

What PR Pros Can Learn from The Huffington Post

The Huffington Post built a media empire on the back of the digital zeitgeist. The blog's hiding-in-plain-sight genius involved a nose for water...

16 Experts Answer, “What makes a great infographic?”

Since agreeing to speak about infographics at Content Marketing World, the question "What makes a great infographic?" has been ricocheting around in my mind....

6 Brilliant Uses of Video

If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program,...

Marketing Monkeybusiness: 5 WOM Antics to Avoid

Last Friday I guest posted on Mark Schaefer's epic {grow} blog ("8 Big Ideas to Drive B2B Buzz") about word-of-mouth marketing techniques that...

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